Marketing Manager (Content & Brand) @ Stella Startups

Hatch

Australia

Remote

AUD 80,000 - 110,000

Full time

14 days+

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Job summary

A dynamic marketing firm is seeking a Marketing Manager (Content & Brand) in Australia. The role involves owning the content strategy, building social media authority, and executing PR efforts to enhance client visibility. Successful candidates will demonstrate strong project management skills and a modern marketing toolkit, including SEO and social media strategies. Join a high-performance remote-first team focused on innovation and client impact.

Qualifications

Proven experience in content strategy and creation for B2B and D2C audiences.
Strong foundation in SEO principles with emerging AEO and GEO knowledge.
Deep expertise in LinkedIn and ability to adapt content for TikTok and Instagram.

Responsibilities

Run content strategy from ideation to distribution.
Create high-impact assets like case studies and educational guides.
Secure earned media and build public profiles for clients.

Skills

Content Strategy & Creation

Modern SEO

Social Media Management

PR & Media Outreach

CMS Proficiency

CRM Familiarity

AI for Marketing

Creative Brief Writing

Tools

Webflow

HubSpot

Pipedrive

ActiveCampaign

Attio

Job description

Overview

Marketing Manager (Content & Brand) @ Stella Startups, remote-first based in Australia. Stella Startups is the modern marketing engine for ambitious Aussie and Kiwi tech founders, focused on building brands and driving growth for the next wave of industry-defining companies. This role is a remote-first opportunity with Stella Startups and Hatch partnership.

This is a Marketing Manager role with Stella Startups that is remote-first based in Australia.

The Opportunity

This isn't your typical marketing gig. You’ll be the storyteller, the connector, and the executional force behind the go-to-market strategies for a portfolio of incredible startup clients. Working directly with founders, your mission is to establish them as the undeniable voice of their category. You'll create content and build relationships that engage humans and are built to win in the AI-driven marketing landscape. We offer true flexibility with a high-performance remote-first team focused on outcomes and client impact over hours.

What You'll Do

Own the Narrative (Content & Brand): Run content strategy from ideation to distribution, creating high-impact assets such as founder thought leadership, case studies, and educational guides optimized for both human audiences and discovery engines (SEO, AEO, GEO).
Build Authority on Social: Leverage expertise in LinkedIn and adapt content for channels like TikTok and Instagram to build authority and engage audiences.
Drive Credibility (PR & Partnerships): Build clients' public profiles by securing earned media and cultivating relationships with industry players, influencers, and community leaders.
Enable Sales Teams to Win: Bridge marketing and sales with compelling case studies and presentations, ensuring the right content is available at the right time.

What We're Looking For

Strategic, scrappy & commercial. Marketing should support tangible outcomes like pipeline, revenue, or customer acquisition. You think beyond playbooks and adapt world-class campaigns to create effective, differentiated results.
Operator who owns it. Autonomy, fast delivery, and strong project management. You can manage multiple clients, own concepts to completion, and build relationships with founders, media, and partners.
Modern marketing native. Strong foundation in SEO/AEO/GEO, CRM and CMS familiarity (Webflow preferred), and openness to AI tools to improve quality and speed.

Skills & Experience Checklist

Content Strategy & Creation: Long-form guides, educational articles, case studies, and short-form social copy for B2B and D2C audiences.
Modern SEO: SEO fundamentals with emerging AEO and GEO principles.
Social Media Management: Deep LinkedIn expertise with ability to adapt content for Instagram, TikTok.
PR & Media Outreach: Pitching journalists, securing guest posts, and building media relationships.
CMS Proficiency: Experience with modern CMS (Webflow preferred).
CRM Familiarity: Comfortable with CRM and email tools (HubSpot, Pipedrive, ActiveCampaign, Attio) for content distribution, sales enablement, segmentation, and basic reporting.
AI for Marketing: Experience using generative AI to accelerate research, content creation, and workflows.
Creative Brief Writing: Ability to write clear briefs for design and other creative projects.

Sound like you? Join us as we power the next wave of standout startups.

Why Stella Startups is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. When you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Stella Startups not with Hatch.

Seniority level