Marketing Manager

FRANKLINWH AUSTRALIA PTY LTD; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

FranklinWH is seeking an experienced marketing manager to lead brand building and client acquisition in Australia, owned by the global team. This role translates brand strategy into tangible market leads and collaborates with cross-functional teams.

Based in Sydney, the role involves travel and coordination with global marketing, sales, and finance to deliver measurable lead growth and ROI. The candidate should bring strong B2C branding and strategic relationship skills.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years of marketing experience with solid B2C branding and client acquisition.
• Track record of developing campaigns with measurable lead impact.
• Experience coordinating across teams in a global organization.
• Strong understanding of the Australian market and regulatory landscape.
• Excellent written and verbal communication, with data-driven decision making.

Responsibilities

• Develop the AUS brand and marketing plan and translate it into actionable brand-building and client acquisition strategies.
• Plan, execute, and manage multi-channel campaigns with ongoing tracking and optimization of leads (volume and quality).
• Conduct market research to identify trends, customer needs, and the competitive landscape, and translate insights into strategy.
• Ensure brand consistency across channels and align messaging with global vision while delivering local results.
• Identify partnerships and plan participation in industry events to raise visibility and acquire opportunities.
• Manage the Australian marketing budget for ROI and resource allocation.
• Collaborate with global teams and internal stakeholders on planning, reporting, and approvals.

Skills

Brand strategy

Campaign management

Market research

Cross-functional coordination

B2C marketing

Data analysis

Sales support

Communication

Education

Bachelor's degree in marketing, business or communications

Job description

FranklinWH is a rapidly expanding company determined to become the leader in the global energy home storage system (ESS) industry. FranklinWH offers whole home energy solutions typically coupled with solar PV systems, bringing households into the modern all-electric future. Though founded by experts in power electronics, BMS and EMS, FranklinWH is equally focused on energy management software while also providing top level service to our partners and customers. FranklinWH is expanding its global footprint, relying on an industry leading supply chain. This is an exciting time to be at a fast-growing company in a fast-accelerating industry.

FranklinWH Energy Storage is the manufacturer of the Franklin Home Power system. FranklinWH is a research-driven company focused on next-generation residential energy management and storage solutions. Headquartered in the San Francisco Bay Area, FranklinWH's team has decades of experience in energy systems, from design, through manufacturing, to sales and installation.

Position Overview

We are seeking an experienced, results-oriented marketing manager to join our team in Australia, owning brand building and client acquisition. This role is best suited to someone who can translate brand strategy into real market leads; solid B2C branding and client acquisition experience is especially encouraged.

This role manages marketing initiatives across Australia and partners closely with various organisations to reach FranklinWH's target audiences, with about 25% travel required. As part of a global organisation, the role also involves a fair share of corporate and cross-functional coordination—working with global teams, internal processes, and reporting structures alongside hands‑on execution.

Success in this role calls for organised reliability, collaboration, and creativity, along with assertive, confident relationship‑building, sales, and negotiation skills.

This position requires the candidate to work onsite at our Sydney, Australia, office, where they will collaborate with the team, attend meetings, and perform duties in a professional office environment.

Key Responsibilities

• Brand & Acquisition Strategy: Participate in developing the annual AUS brand & marketing plan, and translate it into concrete, actionable brand‑building and client acquisition strategies — measured against brand recognition, customer engagement, and sales growth.
• Campaign Management: Plan, execute, and manage multi‑channel marketing campaigns, with ongoing tracking and optimization of the leads generated in terms of both volume and quality.
• Market Research: Conduct market research to identify trends, customer needs, and the competitive landscape, and turn those insights into practical marketing strategies and product positioning.
• Brand Management: Oversee brand consistency across all marketing and communications channels. Work closely with the global marketing team to ensure brand messaging aligns with the company's overall vision while also delivering results in the local market.
• Partnerships & Events: Identify and build partnerships with industry stakeholders, trade associations, and influencers. Plan and execute participation in industry events, trade shows, and conferences to increase brand visibility and generate real acquisition opportunities.
• Budget Management: Manage the marketing budget for the Australian market, ensuring efficient allocation of resources and maximizing ROI.
• Cross‑Functional & Corporate Coordination: Regularly liaise with global marketing, sales, finance, and other internal stakeholders on planning, reporting, approvals, and process alignment—this role involves a meaningful share of corporate administrative work alongside creative and strategic marketing execution.
• Market Agility & Global Collaboration: Stay responsive to shifting market needs and adjust plans accordingly, while working closely with global colleagues and demonstrating a strong understanding of how to operate effectively within a corporate structure.
• Enterprise Sales Support for Technical Products: Our product has a long sales cycle involving multiple decision-makers. Success requires experience selling high‑value, technical solutions, particularly in home energy management, energy storage, solar, or similar technologies.
• Ability to Pivot Between Strategy, Operations, and Execution: This role requires managing relationships at all levels — upward, outward, and downward — while navigating a range of business tools with both creativity and practicality. You'll be responsible not only for building the plan but also for securing resources and executing it effectively.

Qualifications and Experience

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of marketing experience, with solid B2C branding and client acquisition experience strongly preferred; a background in renewable energy, technology, or B2B sectors is a plus.
• A track record of developing and executing successful marketing strategies and campaigns, with demonstrable impact on lead volume and quality.
• Comfortable working within a corporate structure—coordinating across teams, following internal processes, and managing reporting/approval workflows as part of a global organisation.
• Strong understanding of the Australian market, including customer behaviour, regulatory environment, and competitive landscape.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Strong analytical skills, with the ability to interpret data and make data‑driven decisions.
• Ability to work independently and manage multiple projects in a fast‑paced environment.
• Passion for clean energy and sustainability is a plus.
• Ability to travel up to 25%, with some nights and weekends required.