Marketing Manager

acta; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Employee share ownership

Career development access to senior领导

Friendly working environment

Job summary

acta is seeking an energetic Marketing Manager to lead day-to-day marketing across all channels as we launch Australia’s talent directory. You’ll own content creation, social strategies, and channel performance, thriving in a startup culture with hands-on execution.

You’ll build our content engine, manage email growth, and guide budget decisions with the exec team. This role is designed for a high-energy, autonomous marketer who loves building an online presence.

Qualifications

• Exceptional attention to detail.
• Strong planning, time management, and project management skills.
• Ability to analyse data to create and engage with an online audience.
• Excellent written communication and interpersonal skills.
• Ability to work autonomously & collaboratively to ensure deadlines are met.
• A bachelor's degree in Marketing, Communications, Graphic Design, or equivalent — not essential, but advantageous.

Responsibilities

• Own the design & implementation of the company marketing plans, ensuring consistent messaging and branding
• Develop strategies to grow the company email database
• Design & create social media marketing campaigns
• Grow and develop our digital & social media audience
• Create & write copy for the company blog & case studies
• Track results in Google Analytics and Meta, and report on key campaigns and online/social activity on a project & monthly basis
• Maintain, develop and regularly update the Company Websites
• This is a hands-on, high-impact role. we don't expect you to tick every box on day one. We'd love to hear where you already excel and what you're ready to develop.

Skills

Content marketing

Digital marketing

Analytics

Email marketing

Social media

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

WordPress

HTML

Framer

Canva

Claude

Job description

acta is looking for an energetic, hands-on marketer to join the team as Marketing Manager.

We are acta, Australia's talent directory.

From headliners to hidden gems, acta brings all talent into one place: every act and representative is verified, and the industry's first ever AI curation tool serves bookers smart matches and curated shortlists instantly.

Bookers access the full directory through a simple subscription — no commissions, no per-booking fees, no surprises. For talent, acta is completely free.

• 240 supporting talent agencies & management companies
• $15M in direct talent payments facilitated in beta since mid-2022
• Investment from over 20 industry heavyweights
• Endorsement from Australia’s biggest talent

About the Role

Reporting to the CEO and Chief Operating Officer, you will be our sole marketer, owning day-to-day marketing across all channels and driving growth and visibility as we launch Australia's talent directory.

We're looking for someone who thrives in a startup environment, can build our content engine, social, blogs, written content, and creative assets and takes pride in execution.

The executive team and advisors will guide budget strategy and media-spend decisions, so your focus is hands-on delivery, content creation, and channel performance.

Primary Responsibilities

Marketing & Campaign Management:

• Own the design & implementation of the company marketing plans, ensuring consistent messaging and branding
• Develop strategies to grow the company email database

Content Creation:

• Design & create social media marketing campaigns
• Grow and develop our digital & social media audience
• Create & manage the social media presence & marketing initiatives for our brand
• Design and development of promotional materials, digital advertisements, and other communications.
• Create & write copy for the company blog & case studies

Analytics & Reporting:

• Track results in Google Analytics and Meta, and report on key campaigns and online/social activity on a project & monthly basis
• Maintain, develop and regularly update the Company Websites

This is a hands-on, high-impact role. we don't expect you to tick every box on day one. We'd love to hear where you already excel and what you're ready to develop.

Knowledge & Qualifications

• Exceptional attention to detail
• Strong planning, time management, and project management skills
• Ability to analyse data to create and engage with an online audience
• Excellent written communication and interpersonal skills
• Ability to work autonomously & collaboratively to ensure deadlines are met
• A bachelor's degree in Marketing, Communications, Graphic Design, or equivalent — not essential, but advantageous.

Experience

• 3–5 years of hands-on marketing experience, ideally in a startup or high-growth environment
• Confident with Adobe Creative Suite design software, MS Office, Canva & Claude & Framer
• Confident with YouTube & Video Editing
• Experience & knowledge with email marketing platforms (Campaign Monitor & Intercom preferred)
• Confident operating Google Analytics and Meta (Ads Manager & Business Suite), plus a solid understanding of Google Ads, SEO strategy, WordPress and HTML
• Experience in content strategy & creation.
• Up-to-date with the latest trends and best practices in online marketing and measurement

About You

• You’re an excellent communicator, with great writing skills and the ability to prioritise your work and manage projects.
• You’re a confident, high energy, self-motivated team player who thinks strategically and takes ownership — comfortable operating as the sole marketer in the business.
• You are passionate about social media and excited by the opportunity to build a distinctive online presence for our brand.
• You know your way around graphic design software or are a quick learner.
• You consume a lot of content, enjoy sharing ideas and collaborating with your team.

About the Perks:

In addition to joining an exciting, fast-growing startup on the ground floor, acta offers:

• A positive, transparent and friendly working environment
• An attractive employee share ownership scheme
• Proactive career development and direct access to senior leadership.