Marketing Manager

Hikvision Australia and New Zealand; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Hikvision ANZ is seeking a commercially minded Marketing Manager to lead the ANZ marketing function, turning priorities into measurable market activity. This hands-on leadership role will set direction, build disciplined marketing operations and deliver high-quality work across brand, digital, content, channel and events.

Working with Sales, Product & Solutions, distributors and regional stakeholders, you will strengthen Hikvision's ANZ market presence, enable channel growth and ensure campaigns

Qualifications

• A degree in Marketing, Communications, Business or a related discipline or equivalent experience.
• 5+ years marketing experience in B2B, technology or complex channel-led environments.
• Proven experience building go-to-market and demand-generation plans with measurable outcomes.
• Strong brand, communications and digital-marketing capability across content, websites, social and campaigns.
• Experience leading people, agencies and multiple projects with attention to detail.
• Commercial judgement and strong stakeholder-management skills.

Responsibilities

• Develop and execute the ANZ marketing strategy and annual operating plan.
• Translate product launches and brand priorities into integrated campaigns that support demand generation and sales pipeline.
• Partner with Sales, Product & Solutions and distributors to create co-marketing plans with local impact.
• Identify market opportunities, customer insights and competitive trends to inform investments.
• Lead brand governance and ensure local activity aligns with global standards.
• Own ANZ content and digital plan across website, EDM, social, partner platforms, paid media and search.
• Plan and deliver trade shows, industry events, partner events and webinars across ANZ.
• Manage the marketing budget and provide regular performance reporting to leadership.

Skills

Stakeholder management

People leadership

Digital marketing

Content marketing

CRM/EDM

Education

Bachelor's degree in Marketing, Communications, Business or related

Tools

CRM/EDM platforms

Job description

Hikvision is a global technology company focused on video intelligence and integrated security solutions. In Australia and New Zealand, we partner with distributors, integrators, consultants and end users to deliver practical, market-led solutions across a broad range of industries. Our ANZ team combines local market expertise with global capability and a strong focus on collaboration, innovation and customer value.

About the Role

We are looking for a commercially minded Marketing Manager to lead the ANZ marketing function and turn business priorities into clear, measurable market activity. This is a hands‑on leadership role for someone who can set direction, build disciplined marketing operations and deliver high‑quality work across brand, digital, content, channel and events.

Working closely with Sales, Product & Solutions, distributors and regional stakeholders, you will strengthen Hikvision's market presence, enable channel growth and ensure every campaign is purposeful, on‑brand and commercially relevant.

What You Will Do

Marketing strategy, GTM and channel growth

• Develop and execute the ANZ marketing strategy and annual operating plan, aligned to commercial priorities, target industries and product go‑to‑market plans.
• Translate product launches, solutions and brand priorities into integrated campaigns that support demand generation, channel engagement and sales pipeline.
• Partner with Sales, Product & Solutions and distributor partners to develop practical co‑marketing plans and deliver local market impact.
• Identify market opportunities, customer insights and competitive trends to improve campaign relevance and investment decisions.

Brand, PR and corporate communications

• Build a consistent, credible and distinctive Hikvision brand across ANZ, ensuring local activity aligns with global brand standards.
• Lead corporate communications, media relations, industry‑association engagement, press releases and reputation‑management activity.
• Create a clear brand governance approach for local teams, partners and suppliers, including brand assets, messaging and approval workflows.
• Support thought leadership, customer stories and responsible‑business communications where relevant.

Digital, content and platform management

• Own the ANZ content and digital plan across website, EDM, social media, partner platforms, paid media and search activity.
• Lead the production of high‑quality product, solution and brand content, including brochures, campaigns, videos, case studies, event materials and sales enablement tools.
• Improve website relevance, search visibility, social engagement and lead capture through data‑led optimisation.
• Manage external agencies and vendors to deliver quality work on time and within agreed scope.

Events, campaigns and customer engagement

• Plan and deliver trade shows, industry events, partner events, roadshows, webinars and customer engagement programs across ANZ.
• Ensure campaigns and events have clear objectives, audience plans, lead‑management processes and post‑activity follow‑up.
• Create scalable campaign toolkits that regional sales teams and channel partners can activate consistently.

Marketing operations, leadership and budget

• Establish efficient marketing workflows, calendars, reporting rhythms and governance that improve visibility, accountability and delivery quality.
• Lead, coach and develop the marketing team; create a proactive, collaborative and accountable working culture.
• Own the ANZ marketing budget, including planning, forecast, vendor management, expense control and return‑on‑investment assessment.
• Provide concise, regular performance reporting and recommendations to business leaders.

How Success Will Be Measured

• Delivery of a focused ANZ marketing and GTM plan that supports priority products, solutions, industries and channel partners.
• Improved brand consistency, visibility and positive market engagement across owned, earned and partner channels.
• Digital and content performance, including quality of traffic, engagement, leads and campaign conversion.
• Event and campaign effectiveness, including qualified leads, pipeline contribution, partner participation and sales feedback.
• Efficient budget management, transparent reporting and demonstrable value from marketing investment.
• A high‑performing marketing function with strong cross‑functional collaboration and reliable operating processes.

What You Will Bring

• A degree in Marketing, Communications, Business or a related discipline, or equivalent practical experience.
• At least 5 years' marketing experience, including ownership of integrated campaigns and a track record in B2B, technology, electronics, security or another complex channel‑led environment.
• Proven experience building and executing go‑to‑market, channel or demand‑generation plans with measurable commercial outcomes.
• Strong brand, communications and digital‑marketing capability, with confidence across content, websites, social channels, CRM/EDM and campaign reporting.
• Experience leading people, agencies and multiple concurrent projects while maintaining quality and attention to detail.
• Commercial judgement, strong stakeholder‑management skills and the ability to influence across sales, product, partners and senior leadership.
• Excellent written and verbal English communication skills.

It Would Be an Advantage If You Have

• Experience in video security, IoT, enterprise technology, distribution, systems integration or another technical B2B market.
• Experience working with regional or global marketing teams and adapting global assets for local market needs.
• Working proficiency in Mandarin, particularly for collaboration with global stakeholders.

Why Join Hikvision ANZ?

This is an opportunity to shape a visible marketing function at the intersection of technology, channel partnership and growth. You will have meaningful ownership, direct access to business stakeholders and the scope to build a stronger, more connected marketing engine for the ANZ market.