Marketing Director ANZ

Electrolux Group; Sydney; On-site; AUD 260,000 - 380,000; Full time

Benefits offered by this job

Exclusive product discounts

Onsite parking

Mentorship program

CARE Day

NSW Picnic Day

Wellness programs

DEI initiatives

Sustainability focus

Job summary

Electrolux Group is seeking a Marketing Director, ANZ to lead the end-to-end marketing and trade activation across Consumer Marketing, Digital, Retail Marketing, and Trade Operations. You will align brand strategy with sales teams and drive integrated campaigns that boost growth and retail performance.

You will guide Trade Operations, mentor a diverse team, and partner with global and APAC teams to ensure locally relevant outputs, backed by market insights and a strong data-driven approach.

Qualifications

• 15+ years of marketing experience in consumer-driven companies with leadership responsibility and proven results.
• Proven success translating strategic vision into consumer-driven marketing plans that grow market share and brand health.

Responsibilities

• Lead end-to-end ANZ marketing and trade activation across Consumer, Digital, Retail and Trade Operations.
• Align brand strategy with sales, product line teams and commercial plans for growth.
• Develop and activate integrated campaigns across channels and partnerships.
• Guide Trade Operations with merchandising, activation programs and in-store standards.
• Drive CMAP planning and ensure resources target high-impact opportunities.
• Coach and develop team members across marketing disciplines.
• Engage retail partners and stakeholders to maximise conversion at the point of sale.
• Analyze market, competitor and consumer insights to inform strategy and investments.

Skills

Marketing leadership

Brand strategy

Digital marketing

Consumer insights

Stakeholder management

Data-driven decision making

Cross-functional collaboration

People leadership

Education

University degree in Marketing

Job description

Job Description

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Job Description

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

About The Role

The Marketing Director, ANZ leads the end-to-end marketing and trade activation agenda across ANZ, encompassing Consumer Marketing, Digital, Retail Marketing, and Trade Operations. This remit connects brand strategy, marketing activation, shopper engagement, and retail execution, ensuring a seamless customer journey and maximising the impact of marketing investments. Through oversight of Trade Operations, including training, merchandising, retail activation, and sell-out analytics, the role drives executional excellence and strengthens the link between consumer demand generation and retail conversion.

What You'll Do

No two days are the same, but the Marketing Director, ANZ leads the end-to-end marketing agenda across all brands, balancing strategic planning with operational execution to drive brand growth, retail excellence and commercial performance across the portfolio. A typical day may include:

• Reviewing business performance, campaign effectiveness, sell-out trends, and retail execution metrics to identify opportunities and risks.
• Partnering with Sales, and Product Line teams to align priorities and ensure effective execution of commercial and marketing plans.
• Leading the development and activation of integrated marketing campaigns across consumer, digital, retail, and customer channels.
• Guiding Trade Operations activities, including merchandising initiatives, retail activation programs, training effectiveness, and in-store execution standards.
• Driving the Commercial Marketing Activation Planning (CMAP) process, ensuring resources and investments are focused on the highest-impact opportunities.
• Coaching and developing team members across Consumer Marketing, Digital, Retail Marketing, and Trade Operations to build capability and deliver results.
• Engaging with retail partners and internal stakeholders to strengthen customer relationships and maximise conversion opportunities at the point of sale.
• Reviewing market, competitor, and consumer insights to inform strategy, optimise investment decisions, and support sustainable business growth.
• Partner with Global and APAC teams on Brand content, influencing creative and content direction through ANZ market insights and ensuring outputs are locally relevant and fit for market.

Who You Are

• Passionate – about the consumer and in delivering simply outstanding experiences
• Lead – You have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it
• Collaborative – you work very well with others to move projects forward in a complex and global environment
• Focus – you double-down on the most important topics to ensure impact
• Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results
• Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion
• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term
• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationship
• Fast learner – with the ability to adapt quickly in unfamiliar situations
• Data driven – with strong analytical skills that form the basis of your decision making

Educational Requirements

• University degree in Marketing or related area

Experience And Skill Requirements

• 15+ year’s marketing experience in consumer-driven companies, with leadership responsibility and proven results
• Proven success in taking a company’s strategic vision to plan/develop a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements

Why work for Electrolux?

• Step into a career with a Global Leader in Home Appliances, where innovation meets purpose, and people are at the heart of everything we do
• Take advantage of exclusive discounts on our products for you, your family, and friends
• We offer secure onsite parking, so your day starts and ends with ease
• Our Mentorship Program connects you with experienced leaders to support your personal and professional development
• Recharge with CARE Day an additional day off just for you
• Picnic Day in NSW (additional leave at Easter)
• Stay healthy with annual onsite flu shots, skin checks plus access to wellness sessions and webinars to support your physical and mental health
• Join a workplace that celebrates diversity, equity, and inclusion, backed by our dedicated DEI Committee
• Be part of a company committed to sustainability, with real action behind our environmental goals

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!

Find out more on www.electroluxgroup.com