Marketing Manager

RAE.CO PLUMBING; Newcastle-Maitland; On-site; AUD 60,000 - 84,000; Full time

Benefits offered by this job

Real ownership of lead gen

Direct impact on revenue

Autonomy to execute

Leadership exposure

Growth opportunity

Job summary

RAE.CO Plumbing in Newcastle, NSW, is seeking a Marketing Performance Manager to own digital and outbound marketing. This execution‑focused role runs campaigns, manages vendors, produces creative, and reports on ROI, while collaborating with sales and customer service to optimize lead quality and volume.

You'll work hands-on across Google Ads, Meta, email, direct mail, SEO, and analytics, translating performance into booked jobs and revenue growth for two established businesses.

Qualifications

• Demonstrated experience managing Google Ads, Meta, and retargeting campaigns with measurable results.
• Experience planning and executing email and direct mail campaigns, including list management (Mailchimp, HubSpot or similar)
• Comfortable producing simple creative assets in tools like Canva, and briefing designers when needed
• Working knowledge of GA4 — event tracking, attribution, reporting
• Familiarity with local SEO for multi‑suburb service businesses
• Experience managing or working alongside external agencies, with the confidence to review and challenge their output
• CRM‑based marketing reporting experience (ServiceTitan or similar a plus)
• Background in home services, trades, or high‑intent local service businesses is an advantage, but not essential

Responsibilities

• Own digital performance and lead generation across two established businesses
• Manage and optimise paid campaigns across Google Ads, Meta, and retargeting alongside our digital agency
• Coordinate with CSR team on speed‑to‑lead and follow‑up on inbound enquiries
• Plan and execute email and direct mail campaigns to existing and prospective customers
• Produce simple, on‑brand creative — email templates, direct mail layouts, promotional materials
• Own GA4 setup and attribution integrity across all active campaigns with agency
• Pull and run reports that drive marketing decisions, lead tracking, and ROI measurement
• Manage day‑to‑day relationships with SEO and paid media agencies; hold them accountable to the data
• Work with sales and CSR teams to reduce lead leakage and improve customer experience
• Align marketing calendar with seasonal demand and operational capacity
• Collaborate with leadership across Lighthouse portfolio for playbooks and benchmarks

Skills

Google Ads

Meta

Retargeting campaigns

Email campaigns

Direct mail

GA4

SEO

Agency management

CRM marketing reporting

Tools

Mailchimp

HubSpot

Canva

GA4

ServiceTitan

Job description

Salary:$100,000 – $140,000 FTE (pro rata: approx. $60,000 – $84,000 for a 3-day week)

Own marketing performance end-to-end — from ad spend to booked jobs

High-impact role with clear accountability for lead volume, quality, and ROI

Join one Newcastle's leading trades businesses!

At RAE.CO Plumbing, we’re more than a plumbing business — we’re a trusted, family founded business that values genuine connection, reliability, and long-term solutions for our customers across Newcastle.

As part of our team, you’ll be joining a company built on honesty, care, and high‑quality service.

We're looking for a hands‑on Marketing Performance Managerto own digital and outbound marketing. This is an execution‑focused role: you'll run campaigns, manage vendors, produce creative, and report on what's working — while staying closely connected to sales and customer service to keep lead volume and quality on track.

If you're comfortable moving between writing ad copy, briefing a direct mail drop, and reviewing a GA4 report without missing a beat, we want to hear from you.

What’s on offer

• Real ownership– own lead generation performance across two established businesses
• Direct impact on revenue– see your work translate into booked jobs and growth
• Autonomy to execute– test, optimise, and make decisions without layers of approval
• Strong leadership exposure– work directly with the VP Marketing and General Managers
• Growth opportunity– be part of a fast‑scaling platform with long‑term career upside

What you'll be doing

Digital Performance & Lead Generation

Manage and optimise paid campaigns across Google Ads (Search, Display), Meta, and retargeting alongside our digital agency

Own campaign structure, keyword strategy, bidding logic, and negative keyword hygiene

Track lead volume, conversion rates, and cost‑per‑lead by channel; maintain a live performance dashboard

Coordinate with the CSR team on speed‑to‑lead and follow‑up on inbound enquiries

Reallocate spend based on performance — act on the data, not assumptions

Plan and execute email and direct mail campaigns to existing and prospective customers

Produce simple, on‑brand creative — email templates, direct mail layouts, promotional materials

Manage email lists: segmentation by customer type, job history, and geography (HubSpot experience a plus)

Track outbound performance: open rates, response rates, and downstream booking impact

Align outbound activity with seasonal demand and promotions

SEO & Organic Search

Execute against a prioritised keyword list to drive top Google rankings for high‑intent local searches, alongside our agency

Manage suburb‑level content quality and Google guideline compliance

Monitor site health via Search Console; oversee on‑page optimisation (H1/H2, schema, internal linking)

Own Google Business Profile and drive local map pack visibility

Analytics & Reporting

Own GA4 setup and attribution integrity across all active campaigns with agency

Pull and run reports that drive marketing decisions, lead tracking, and ROI measurement

Maintain the ServiceTitan marketing dashboard — spend, leads, and conversion by channel

Deliver regular performance summaries to leadership: what’s working, what’s not, what’s next

Manage day‑to‑day relationships with SEO and paid media agencies; hold them accountable to the data

Work with sales and CSR teams to reduce lead leakage and improve customer experience

Align the marketing calendar with seasonal demand and operational capacity

Lighthouse Network

Work directly alongside the VP of Marketing at Lighthouse Service Partners level — strategic oversight and mentorship beyond a typical in‑house role

Collaborate with marketing leads across Lighthouse's portfolio of trade service businesses, sharing playbooks and benchmarks

What we're looking for

• Demonstrated experience managing Google Ads, Meta, and retargeting campaigns with measurable results
• Experience planning and executing email and direct mail campaigns, including list management (Mailchimp, HubSpot or similar)
• Comfortable producing simple creative assets in tools like Canva, and briefing designers when needed
• Working knowledge of GA4 — event tracking, attribution, reporting
• Familiarity with local SEO for multi‑suburb service businesses
• Experience managing or working alongside external agencies, with the confidence to review and challenge their output
• CRM‑based marketing reporting experience (ServiceTitan or similar a plus)
• Background in home services, trades, or high‑intent local service businesses is an advantage, but not essential

You’ll thrive here if you're

• Collaborative but self‑sufficient — you manage competing priorities across the business and are comfortable being the only dedicated marketer in the room
• Analytical — you reach for the data before forming a view, and notice what others miss
• Accountable — you own results, not just activity, and surface problems early with a plan attached
• Organised — you run campaigns and vendor relationships with structure
• Commercially minded — you understand how marketing spend connects to booked jobs and revenue

Why RAE.CO?

We’re a long‑established, community‑focused plumbing company where people stay because they’re valued. If you’re someone who enjoys thriving in a team environment and takes satisfaction in keeping things running efficiently and professionally, you’ll feel right at home with RAE.CO Plumbing. You’ll enjoy stability, great earning potential, a positive workplace built on respect and professional pride.

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