marketing manager

HR Partners; Melbourne; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Exposure to major brand integrations

Growth opportunities

Job summary

Randstad in Melbourne seeks a Marketing Manager – Healthcare Specialist to own multi-channel campaigns, referrer communications, brand migration and local engagement. Immediate start for a 6-month contract with potential extension.

Based in Melbourne CBD with hybrid flexibility (3 days in the office, 2 from home), you will drive referrals and patient acquisition by coordinating paid media, email, events and collateral with senior hospital leadership and business development teams.

Qualifications

• Experience in hospitals/health industry highly regarded.
• Available for the full 6-month contract and immediate start.

Responsibilities

• End-to-end execution across digital channels, referrer networks and brand strategy.
• Execute performance campaigns across paid media, email, social, print and events.
• Partner with GP liaison and business development teams to grow referrals.
• Produce referrer collateral, newsletters, EDMs, pitch decks and profiles.
• Oversee brand compliance, campaign tracking, budget management and agency partners.

Skills

Multi-channel marketing

Referrer communications

Brand migration

Local engagement

Tools

Meta Ads

Google Ads

Email marketing tools

Job description

Marketing Manager – Healthcare Specialist

About the Role

We are seeking a proactive Marketing Manager for a initial 6-month contract opportunity with a high possibility of extension.

Initial 6-month contract term with strong potential for extension based on project demands, must be immediately available.

Direct ownership of multi-channel marketing campaigns, referrer communications, brand migration, and local engagement.

Primary marketing partner for senior hospital executives and business development leads.

Autonomous specialist position focused on measurable referral and patient acquisition outcomes.

• Experience in hospitals/ health indsutry highly regarded

About the Company

Our client is a highly respected, values-driven national healthcare provider entering an exciting new phase of expansion.

Located in convenient Melbourne CBD offices.

Recent strategic acquisition driving growth and exciting new projects on the horizon.

Strong, supportive culture with a close-knit and highly collaborative team environment.

Duties

In this dynamic role, you will be responsible for end-to-end execution across digital channels, referrer networks, and brand strategy.

Execute performance campaigns across paid media (Meta/Google), email, social, print, and local events.

Partner with GP liaison and business development teams to drive specialist referrals and network growth.

Produce referrer-facing collateral, newsletters, EDMs, pitch decks, and specialist profiles.

Oversee brand compliance, campaign tracking, budget management, and external agency partners.

• This contract position offers a competitive salary along with modern workplace flexibility designed to support your work-life balance.
• Hybrid Flexibility: Enjoy 3 days in the Melbourne CBD office and 2 days working from home.
• Contract Growth: 6-month duration with potential extension and hands‑on exposure to high-profile brand integration projects following a strategic acquisition.
• Team Culture: Work alongside a collaborative, close‑knit team in a rewarding healthcare setting.

Equality and Diversity

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.