Marketing Leas

Talent Forge Group; Sydney; Hybrid; AUD 150,000 - 160,000; Full time

Job summary

Talent Forge Group in Sydney is seeking a hands-on Marketing Manager to own pipeline generation for a fast-growing logistics software company. You will report to the CEO, lead a team of three, and drive execution across Google Ads, SEO, AEO, and website management.

This is a strategic and execution-focused role where you’ll use AI as a core tool to multiply output across campaigns, reporting, and team productivity, with a base salary of $150k–$160k base + bonus.

Qualifications

• 5–8 years of B2B SaaS marketing experience with hands-on execution.
• Proficient in AI-assisted campaign optimization and reporting.
• Strong paid media and SEO fundamentals with growth track record.

Responsibilities

• Own omni-channel campaigns (paid, ABM, direct mail) aligned to pipeline targets.
• Translate product releases into market positioning and messaging.
• Grow organic pipeline via SEO, AEO, and site optimization.
• Lead AI-driven reviews and move workflows to autonomous execution.
• Own lead attribution dashboards and reporting for Sales leadership.
• Manage three direct reports, case studies, events, social, and hygiene lists.

Skills

Paid media

SEO fundamentals

AEO capabilities

Lead generation

AI tools

Team leadership

Tools

Google Ads

HubSpot

SFMC

Job description

Full Time | Hybrid – Sydney | 7+ years B2B SaaS

Salary:

$150k–160k base + bonus

The Details

Salary:

$150k–160k base + bonus

About Us:

Modern SaaS business delivering logistics solutions across ANZ and North America. High bar for quality and ownership.

We're looking for a hands-on Marketing Manager to own pipeline generation for a fast-growing logistics software company. You'll report to the CEO, lead a team of three, and drive execution across Google Ads, SEO, AEO, and website management.

This is a strategic and executional role where you'll use AI as a core tool to multiply output across campaigns, reporting, and team productivity.

What Success Looks Like

• Own pipeline through lead volume, quality, and conversion metrics
• Run Google Ads, SEO, AEO, and website management day-to-day
• Translate product roadmap into positioning and campaign angles
• Build presence in AI-driven search and expand into new keyword territory
• Deliver clear, timely lead reporting and performance dashboards
• Lead 3 direct reports with proactive coaching and accountability

Key Responsibilities

• Campaigns: Own omni-channel strategy (paid digital, ABM, direct mail) aligned to Sales and pipeline targets
• Product Marketing: Translate feature releases into market positioning and messaging
• SEO/AEO/CRO: Grow organic search, build AI-search visibility, manage website and conversion optimisation
• AI & Automation: Run AI-assisted channel reviews, build human approval loops, move proven workflows to autonomous execution
• Reporting: Own lead attribution, dashboards, and performance tracking for Sales and leadership
• Team: Lead 3 direct reports, manage case studies, events, social, and list hygiene

What We're Looking For

• 5–8 years B2B SaaS marketing with hands-on execution
• Practical experience using AI and agentic tools day-to-day
• Proven paid media and strong SEO fundamentals
• Track record of growing organic pipeline
• Knowledge of AEO or appetite to build this capability

Advantageous

• Team leadership in fast-moving environment
• Transport/Logistics/Supply Chain software experience
• Marketing automation platforms (HubSpot, SFMC)
• List management and events experience