Marketing & Growth Manager – Solar & Renewable Energy

AZAR; Adelaide; On-site; AUD 130,000 - 180,000; Full time

Job summary

Steadfast Solar and Powerhub Electrical in Adelaide is seeking a Marketing & Growth Manager with deep solar and renewable energy industry experience to own marketing strategy and drive growth. You will lead residential and commercial lead generation, manage digital channels and CRM, and work closely with Directors to convert opportunities into revenue.

You should understand customer journeys and how to optimise ROI.

Qualifications

• Experience in marketing for solar/renewable energy sectors.
• Proven ability to generate qualified residential and commercial leads.
• Strong digital acquisition skills across Google Ads, Meta and SEO.
• Data-driven mindset with ROI-focused campaigns.

Responsibilities

• Own marketing strategy and growth plans across solar, batteries and electrical.
• Lead generation, customer acquisition and campaign performance.
• Manage and optimize Google Ads, Meta, SEO and email channels.
• Develop campaigns, landing pages and lead funnels.
• Track leads through CRM and sales pipeline.
• Collaborate with sales to improve lead quality and conversions.

Skills

Marketing strategy

Growth marketing

Lead generation

Google Ads

Meta ads

SEO

CRM

Analytics

Sales enablement

Campaign management

Tools

Google Analytics

Salesforce

HubSpot

SEO tools

Landing page tools

Job description

Marketing & Growth Manager – Solar & Renewable Energy

Marketing & Growth Manager – Solar & Renewable Energy

Steadfast Solar & Powerhub Electrical
Solar | Battery | Electrical | Renewable Energy
Christian, Family-Owned Business Group

Who We Are & Our Values

Steadfast Solar and Powerhub Electrical are part of a Christian, family-owned business group. Our Christian faith is central to who we are and influences how we lead, make decisions, treat people and conduct our business.

Our culture is built around integrity, humility, accountability, excellence, respect and genuine care for people.

We are looking for someone who is comfortable working within and positively contributing to a Christian-led, values-based workplace. Character matters to us just as much as capability, and we want someone who shares our commitment to ethical leadership, serving others, treating people well and doing business with integrity.

The Opportunity

We’re not looking for a generalist marketer.

We’re looking for an experienced Marketing & Growth Manager who understands the solar, battery, electrical and renewable energy industry and knows how to turn marketing activity into genuine business growth.

Working across Steadfast Solar and Powerhub Electrical, you will take ownership of marketing strategy, lead generation, customer acquisition, brand presence and campaign performance.

This is not a Sales Manager role. It sits between marketing, growth and sales enablement.

You will work directly with our Managing Director, Directors and sales team to ensure the opportunities we generate are properly tracked, followed up, nurtured and converted.

What You’ll Own

• Developing and executing marketing and growth strategies across solar, batteries and electrical
• Generating consistent, high-quality residential and commercial leads
• Managing and optimising Google Ads, Meta, SEO, social media, email and other acquisition channels
• Developing campaigns, landing pages, lead funnels and customer journeys
• Tracking leads from their original source through the CRM and sales pipeline
• Monitoring enquiries, appointments, quotes, follow-ups and conversions
• Identifying where opportunities are being lost and implementing strategies to improve conversion
• Developing remarketing, lead nurturing and database re-engagement campaigns
• Working closely with sales to improve lead quality and conversion
• Developing referral and repeat-customer strategies
• Identifying new residential and commercial markets
• Building strategic partnerships and new business opportunities
• Developing relationships with builders, developers, property groups and commercial organisations
• Overseeing websites, digital presence, content, customer success stories, testimonials and sales collateral
• Monitoring competitors, industry trends, incentives and changes across the renewable energy market
• Reporting directly to Directors on performance, ROI, opportunities and growth

For us, marketing doesn't finish when a lead form is submitted.

You will understand and continuously improve the entire customer journey:

We want someone who can tell us what's working, what's not, where opportunities are being lost and what we need to do next.

Industry experience is important for this role.

Ideally, you have worked within solar, batteries, renewable energy, electrical or a closely related industry and understand how customers actually purchase these products and services.

Knowledge across the following would be highly regarded:

• Residential and commercial solar
• Battery storage
• Electrical services and upgrades
• Solar and battery customer acquisition
• Residential and commercial sales cycles
• Customer purchasing behaviour and common objections
• Rebates, incentives and renewable energy market changes
• Solar quoting and sales processes
• Industry lead sources and competitor positioning
• Customer reviews, referrals and reputation

We want someone who understands not only how to market solar, but how customers actually buy it.

What We’re Looking For

You will ideally bring:

• Strong marketing and growth experience within solar, renewable energy, electrical or a closely related industry
• Proven experience generating qualified leads and genuine business opportunities
• Strong capability across Google Ads, Meta and digital acquisition
• Experience with SEO, landing pages and conversion optimisation
• Strong commercial and sales understanding
• Experience managing marketing budgets and measuring ROI
• Strong CRM and sales pipeline experience
• Experience tracking leads through to quotes, customers and revenue
• Strong analytical and reporting capability
• Excellent communication and relationship-building skills
• Confidence working directly with Directors and senior leadership
• Strong initiative, ownership and accountability
• Alignment with our organisational values and a willingness to positively contribute to our Christian-led culture

How Success Will Be Measured

This role isn't measured by followers, impressions and engagement alone.

We will measure success through tangible commercial outcomes, including:

• Qualified leads generated
• Lead-to-quote conversion
• Customer acquisition cost
• Marketing-generated revenue
• Residential and commercial opportunities generated
• Campaign ROI
• Organic and referral enquiry growth
• CRM accuracy and lead tracking

The Person We Want

We are looking for someone who is driven, switched-on, proactive and commercially minded.

Someone who understands marketing and sales, knows the renewable energy industry and takes ownership of results.

Someone who doesn't simply report on marketing activity, but can walk into a meeting and tell us:

What's working? What's not? Where are we losing opportunities? What should we do next?

We want someone with strong character and leadership potential who wants to become an important part of what we are building.

You will report directly to the Managing Director and work closely with our Directors, sales and operational teams.

If you know renewable energy, know how to generate opportunities and want to help grow a Christian-led, family-owned business, we'd love to hear from you.