Marketing Executive

Encore APAC; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

ETF is seeking an experienced Marketing Executive to lead the development and delivery of campaigns that support our market-leading brands. The role reports to the Head of Marketing and collaborates with Marketing Managers to implement effective initiatives.

You will craft content to boost engagement and event attendance, ensure brand-consistent campaigns across channels, and manage tasks from data segmentation to email marketing while coordinating with external agencies and internal teams.

Qualifications

• Experience planning and executing content marketing campaigns.
• Experience booking and managing advertising campaigns and media partnerships.
• Experience working with and segmenting data.
• Experience working across multi-channel B2B & B2C marketing campaigns an advantage.
• Experience working on events/exhibition/conference projects an advantage.
• Strong digital marketing experience essential.

Responsibilities

• Work closely with the Head of Marketing and Marketing Managers to support specific marketing objectives across different channels and segments supporting the overall strategic marketing plan.
• Develop and implement content to drive engagement, event attendance and audience growth across digital channels.
• Ensure all event campaigns and creative assets are consistent and meet brand guidelines.
• Work with internal and external stakeholders to deliver marketing campaigns and activities within each event’s marketing schedule, timelines, targets and budgets.
• Monitor and optimise campaign performance to align with campaign objectives.
• Attend events as part of the onsite team, delivering all aspects of the event experience.
• Maintain various databases (via HubSpot) on an ongoing basis, including data segmentation, importing and exporting data, and managing subscriptions.
• Collaborate with internal teams to source, shape and schedule engaging content that drives attendance and enhances the visitor experience.
• Work on event websites ensuring content is accurate and updated as required.
• Research and produce industry relevant content for newsletters, blogs, and email campaigns.
• Assist with all aspects of email marketing campaigns (via Foundry & HubSpot), including building email templates, managing data and lists, copywriting, and producing assets.
• Brief external designers on required campaign assets from initial concept through to delivery.
• Creating, scheduling and in-platform posting of organic social media content in-line with campaign objectives and guidelines.
• Manage social media ‘Community Engagement’ encompassing monitoring and responding to page interactions, post comments.
• Work with external media, advertising, digital, and creative agencies across all campaigns.

Skills

Content marketing

Digital marketing

Campaign management

Data segmentation

Email marketing

Social media management

Tools

HubSpot

Foundry

Job description

Exhibition & Trade Fairs (ETF) is a full-service conference and exhibition organiser with over 30 years’ experience in trade and consumer exhibitions, conferences, and events. ETF’s current portfolio includes 8 x exhibitions and conferences across a diverse range of industries. ETF is a wholly owned subsidiary of Encore Event Technologies, a global AV and events company with operations throughout Asia Pacific with 1,100 staff.

The Role

We are seeking an experienced and well-versed Marketing Executive to join the team as the business enters its next phase of growth and development. The role will primarily focus on the development and delivery of marketing campaigns to support our market leading brands. The role will report into Head of Marketing and work closely with Marketing Managers to implement effective campaigns.

Key Responsibilities:

• Work closely with the Head of Marketing and Marketing Managers to support specific marketing objectives across different channels and segments supporting the overall strategic marketing plan
• Develop and implement content to drive engagement, event attendance and audience growth across digital channels
• Ensure all event campaigns and creative assets are consistent and meet brand guidelines
• Work with internal and external stakeholders to deliver marketing campaigns and activities within each event’s marketing schedule, timelines, targets and budgets
• Monitor and optimise campaign performance to align with campaign objectives
• Attend events as part of the onsite team, delivering all aspects of the event experience
• Maintain various databases (via HubSpot) on an ongoing basis, including data segmentation, importing and exporting data, and managing subscriptions
• All other marketing tasks and responsibilities as required
• Collaborate with internal teams to source, shape and schedule engaging content that drives attendance and enhances the visitor experience
• Work on event websites ensuring content is accurate and updated as required
• Research and produce industry relevant content for newsletters, blogs, and email campaigns
• Assist with all aspects of email marketing campaigns (via Foundry & HubSpot), including building email templates, managing data and lists, copywriting, and producing assets
• Brief external designers on required campaign assets from initial concept through to delivery
• Creating, scheduling and in-platform posting of organic social media content in-line with campaign objectives and guidelines
• Manage social media ‘Community Engagement’ encompassing monitoring and responding to page interactions, post comments
• Work with external media, advertising, digital, and creative agencies across all campaigns

About You:

• Experience planning and executing content marketing campaigns
• Experience booking and managing advertising campaigns and media partnerships
• Experience working with and segmenting data
• Experience working across multi-channel B2B & B2C marketing campaigns an advantage
• Experience working on events/exhibition/conference projects an advantage
• Strong digital marketing experience essential
• Professional, mature, reliable, pro-active, enthusiastic and organised
• Excellent attention to detail and high standards for their work
• Innovative, creative and enjoy bringing new ideas to life