Marketing & Events Coordinator

Kaplan; Sydney; Hybrid; AUD 65,000 - 70,000; Full time

Benefits offered by this job

Flexible work – home and office

26 days annual leave (birthday day)

Coaching and career development

Exposure to AI-enabled marketing tools

Job summary

Kaplan Professional is seeking an Events and Marketing Coordinator in Sydney to blend event management with marketing campaigns, social media and research. You will work across events, digital marketing and operations, with coaching and exposure to AI-enabled tools.

The role combines marketing and events with opportunities to grow your skill set in a dynamic, regulated education environment. You will join a collaborative team, gain hands-on experience from day one, and contribute to major

Qualifications

• Tertiary qualification in Marketing, Communications, Events, Business or related field.
• Growth mindset and genuine interest in marketing and events.
• Strong written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Experience in marketing/events/communications or related coordination roles.
• Experience creating or adapting content for social media.
• Willingness to learn new platforms and technologies.
• Exposure to email marketing, analytics or market research.
• Familiarity with social media publishing and content planning.
• Knowledge of digital marketing platforms and reporting tools.
• Exposure to generative AI tools, prompting or workflow automation.

Responsibilities

• Coordinate delivery of professional events, including industry, client and stakeholder events.
• Support graduation ceremonies across interstate locations.
• Assist with planning, logistics, supplier coordination and communications.
• Build relationships with internal and external stakeholders.
• Monitor timelines, manage event schedules and communicate risks.
• Contribute ideas to enhance event experiences and engagement.
• Support product marketing, campaigns and brand initiatives.
• Assist with campaign coordination, reporting and administration.
• Develop and execute marketing plans and campaigns.
• Support website strategy and social media growth and engagement.
• Monitor campaign performance and provide improvement recommendations.
• Use AI tools to support research, content creation and administration.

Skills

Growth mindset

Strong communication

Excellent organisation

Multitasking

Stakeholder management

Social media content creation

Digital productivity tools

AI tools awareness

Education

Marketing/Communications/Education degree

Tools

AI tools

Social media platforms

Job description

Permanent Full-Time Position Based in Sydney

• Work flexibly - work from home and the office each week
• 26 days' annual leave, including 1 day for your birthday
• Develop your marketing and events career with coaching and support
• Gain exposure to AI-enabled marketing tools and emerging technologies

Role

The Kaplan Professional Events and Marketing Coordinator role is a hands‑on opportunity for an emerging marketer to build broad experience across events, campaigns, communications, research, digital marketing and marketing operations.

With coaching, training and practical experience, you will contribute from day one while developing the skills and confidence to take ownership of major events, social media initiatives, marketing campaigns and other key projects.

This role offers exposure to a broad range of marketing activities, including event management, digital marketing, content creation, research, campaign coordination and marketing operations. You'll also have the opportunity to work with approved AI-enabled tools that support modern marketing practices.

This role combines equal parts marketing and events, so we are seeking candidates who are genuinely passionate about, and interested in developing their capabilities across both areas.

Key Responsibilities

Event Management

• Coordinate the delivery of professional events, including industry, client and stakeholder events.
• Support the delivery of Kaplan Professional's graduation ceremonies across multiple interstate locations.
• Assist with planning, logistics, supplier coordination and event communications.
• Build and maintain positive relationships with internal and external stakeholders.
• Monitor timelines, manage event schedules and communicate risks proactively.
• Contribute creative ideas to enhance event experiences and engagement.
• Remain organised and calm during busy periods and manage competing priorities effectively.

Marketing Coordination & Campaign Support

• Support product marketing, diversification and corporate brand initiatives.
• Assist with campaign coordination, reporting, expense management and marketing administration.
• Contribute to the creation and implementation of marketing plans and campaigns.
• Assist with competitor analysis, market research and reporting.
• Support the ongoing development and execution of Kaplan Professional's website strategy.
• Contribute ideas, content and insights to support social media growth and engagement.
• Monitor campaign and channel performance and provide recommendations for improvement.

AI-Enabled Marketing & Continuous Improvement

• Use approved AI and automation tools to support research, content creation, event planning, reporting and administration.
• Create and refine prompts and critically evaluate AI-generated outputs.
• Ensure all content aligns with Kaplan brand standards, accessibility requirements and privacy obligations.
• Identify opportunities to improve workflows and efficiency through responsible use of technology.
• Stay informed about emerging marketing trends, technologies and best practices and share learnings with the team.
• Build and maintain effective relationships with marketing and event suppliers.
• Coordinate supplier communications and ensure timely delivery of services.
• Assist with reviewing supplier performance and identifying cost‑saving opportunities.
• Support the onboarding and management of new suppliers where required.

Team & Culture

• Demonstrate Kaplan's values through respectful collaboration and professional conduct.
• Comply with workplace health and safety, privacy and policy requirements.
• Contribute positively to a supportive, inclusive and high‑performing team environment.

Requirements

• Relevant tertiary qualification in Marketing, Communications, Events, Business or a related discipline, or equivalent demonstrated capability.
• A growth mindset, curiosity and genuine desire to build a career in marketing and events.
• Strong written and verbal communication skills.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Experience in marketing, events, communications, customer service, administration or another role that has developed strong coordination and stakeholder management skills.
• Experience creating or adapting content for social media channels.
• Confidence using common digital productivity tools and a willingness to learn new platforms and technologies.
• Sound judgement, initiative and a commitment to accuracy and continuous improvement.
• Exposure to email marketing, event coordination, analytics or market research.
• Familiarity with social media publishing and content planning.
• Knowledge of digital marketing platforms and reporting tools.
• Exposure to generative AI tools, prompting or workflow automation.
• Experience within education, professional services or a regulated industry.

Kaplan Professional is Australia’s major provider of financial planning, applied finance, real estate, mortgage broking, insurance & leadership online higher education, vocational education and corporate courses and programs. Our Sydney office, by Wynyard station, comprises around 150 people who work in a range of professional and academic roles. We also have staff in other locations around Australia, both in office environments and working remotely.

Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate's suitability for this role, each candidate will be required to answer pre‑screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role. If you are selected as Kaplan's preferred candidate, Kaplan will provide your name and email address to Kaplan's external background check provider and that provider will contact you directly to obtain your consent to the relevant checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process.

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The salary range for this role is between $65K and $70K plus superannuation.