Marketing Director - Brand, Growth & Digital Performance

Jivaro; Melbourne; On-site; AUD 200,000 - 240,000; Full time

Job summary

Jivaro is seeking an exceptional Marketing Director to join its Executive Leadership Team and lead a high-growth consumer brand in Australia. You will own the complete marketing ecosystem from brand strategy through to product launches, CRM, and lifecycle marketing, shaping the commercial direction while building a world-class marketing function.

You will guide brand storytelling, customer acquisition, retention and lifecycle marketing, and drive ecommerce performance across channels,

Qualifications

• Executive-level marketing leadership experience.
• Built and scaled premium consumer or lifestyle brands.
• Strong ecommerce and digital marketing capability.
• Experience across brand, CRM, customer acquisition and retention.
• A data-led approach to commercial decision making.
• Proven leadership experience developing high-performing teams.
• The ability to influence at Executive level and work cross-functionally across the business.

Responsibilities

• Develop and execute the overall brand and marketing strategy.
• Leading customer acquisition, retention and lifecycle marketing.
• Driving ecommerce growth and digital performance across multiple channels.
• Building compelling brand campaigns and product launch strategies.
• Creating a world‑class customer experience across every touchpoint.
• Using customer insight and data to influence commercial decisions.
• Leading, coaching and developing a high‑performing marketing team.
• Working collaboratively across Product, Ecommerce, Operations and Customer Experience.
• Managing marketing investment with a strong focus on commercial return and sustainable growth.

Skills

Executive leadership

Ecommerce & digital

Brand storytelling

Job description

Jivaro is seeking an exceptional Marketing Director to join its Executive Leadership Team and lead a high-growth consumer brand in Australia. You will own the complete marketing ecosystem from brand strategy through to product launches, CRM, and lifecycle marketing, shaping the commercial direction while building a world-class marketing function.

You will guide brand storytelling, customer acquisition, retention and lifecycle marketing, and drive ecommerce performance across channels,