Marketing Coordinator: Mining & Engineering Solutions

Geographe Enterprises Pty Ltd; Perth; On-site; AUD 55,000 - 75,000; Full time

Benefits offered by this job

Flexible & Remote Working arrangements

Competitive remuneration packages

Job summary

Geographe Enterprises Pty Ltd in Western Australia is seeking a Marketing Coordinator to turn engineering problem-solving into clear, credible customer stories. You will work with the Marketing Manager, Branding Specialist, sales team and product developers to bring our long-term strategy to life across Australia and the Americas.

You will create content, coordinate campaigns, support events and help us understand customers and markets we serve, communicating value to maintenance engineers,

Qualifications

• Diploma or degree in Marketing, Communications or related discipline, or equivalent practical experience.
• Experience in a marketing coordination, communications, digital marketing or related role.
• Experience working with cross-platform media partners, publications, events or industry suppliers.
• Experience within mining, engineering, manufacturing, heavy equipment or industrial products.
• Experience coordinating trade shows, industry events or sponsorship activity.
• HubSpotting certification.
• Experience with HubSpot CMS, CRM, email marketing or similar marketing automation tools.
• Working knowledge of Google Analytics, Google Ads, Search Console or related tools.
• Recent in-depth experience with LinkedIn advertising, LinkedIn Business and Campaign Manager.
• Good knowledge of Canva, Adobe InDesign or similar design platforms.
• Experience creating short-form video and visual content.

Responsibilities

• Turning a conversation with an engineer into a LinkedIn post, case study and a product story.
• Coordinating an email campaign that helps a CRM start a meaningful conversation regarding an award winning product.
• Updating website content so it is easier for customers to find and understand.
• Supporting industry events, sponsorship and customer facing activities; MinEXPO, The Mining Show, CIM Expo, IMARC etc.
• Reviewing campaign performance and help understand what is working, and what is not.
• Helping us organise product, sales and marketing information so the right people can find and use it.

Job description

Geographe Enterprises Pty Ltd in Western Australia is seeking a Marketing Coordinator to turn engineering problem-solving into clear, credible customer stories. You will work with the Marketing Manager, Branding Specialist, sales team and product developers to bring our long-term strategy to life across Australia and the Americas.

You will create content, coordinate campaigns, support events and help us understand customers and markets we serve, communicating value to maintenance engineers,