Marketing Coordinator

Bloodstock Auction Pty Ltd; North Sydney Council; On-site; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Travel opportunity

Your opinions and suggestions matter

Supportive team that wants to win

Growth potential

Job summary

Bloodstock Auction Pty Ltd in North Sydney, NSW is seeking a Marketing Coordinator to shape and lead the company’s marketing strategy, working closely with the CEO to define brand positioning and drive growth.

The role combines strategic leadership with hands-on execution, including planning digital campaigns (notably Meta), content production, data-driven decision making, and exploring AI tools to optimise marketing operations.

Qualifications

• Experience in marketing management or senior marketing role.
• Demonstrated success managing Meta advertising campaigns.
• Strong understanding of brand strategy and positioning.
• Data-driven approach to decision-making.

Responsibilities

• Develop and lead a 12-month marketing strategy aligned with business growth targets.
• Plan and manage digital advertising campaigns, with a strong focus on Meta platforms.
• Oversee brand positioning and ensure consistency across all channels.
• Leverage data and performance metrics to inform content and campaign decisions.
• Produce and coordinate marketing content, including basic content editing.
• Identify and evaluate opportunities to apply AI tools within marketing operations.
• Report regularly on campaign performance and strategic progress to executive leadership.

Skills

Marketing management

Meta advertising

Brand strategy

Campaign planning

Data-driven decision-making

Tools

Meta Ads Manager

AI tools for marketing

Job description

North Sydney, NSW | Full-Time

About the Business

Bloodstockauction.com is Australia's original online thoroughbred auction platform, established over a decade ago as the first of its kind in the market. With a membership base exceeding 24,500 and sustained year-on-year growth, the business is entering its next phase of expansion and is seeking an experienced Marketing Coordinator to help lead this growth.

About the Role

This is a strategic, hands-on leadership position responsible for shaping and executing the company's marketing direction. Working closely with the CEO, the successful candidate will define brand positioning, drive campaign performance, and deliver measurable growth outcomes. The role carries genuine ownership of strategy and results, rather than execution of pre-set direction.

What We Offer

• Travel opportunity
• Your opinions and suggestions matter
• You will be part of a supportive team that wants to win
• Growth potential

Key Responsibilities

• Develop and lead a 12-month marketing strategy aligned with business growth targets
• Plan and manage digital advertising campaigns, with a strong focus on Meta platforms
• Oversee brand positioning and ensure consistency across all channels
• Leverage data and performance metrics to inform content and campaign decisions
• Produce and coordinate marketing content, including basic content editing
• Identify and evaluate opportunities to apply AI tools within marketing operations
• Report regularly on campaign performance and strategic progress to executive leadership

About You

• Proven experience in a marketing management or senior marketing role
• Demonstrated success managing Meta advertising campaigns
• Strong understanding of brand strategy and positioning
• Data-driven approach to decision-making
• High level of initiative, consistency, and organisational rigour
• Working knowledge of, or strong interest in, AI tools relevant to marketing
• Interest in the horse racing industry is advantageous but not essential
• Experience or interest in podcasting will be highly regarded