Marketing & Community Growth Manager

Inside Out Therapy; City of Brisbane; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Laptop provided

Competitive remuneration

Autonomy in role

Professional development opportunities

Job summary

Inside Out Therapy is seeking a Marketing & Community Growth Manager to lead strategy, creativity and relationship-building across Burpengary, Kallangur and Zillmere. You will shape the marketing plan, build meaningful community connections, celebrate team successes and tell the Inside Out story to children, families and referral partners.

You will move between strategy and hands-on execution, creating engaging content, coordinating events, and collaborating with clinical and leadership teams to

Qualifications

• Experience developing and implementing marketing strategies.
• Strong understanding of digital marketing, social media and content creation.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and implement marketing strategies aligned with growth objectives of Inside Out Therapy.
• Manage and strengthen the Inside Out brand across locations and channels.
• Create, coordinate and oversee digital campaigns, content and promotions.
• Oversee social media, digital communications and community engagement initiatives.
• Coordinate website content updates and continuous improvement opportunities.
• Build referral relationships with GPs, schools, specialists and community partners.
• Identify opportunities to grow community awareness and referral pathways.
• Coordinate attendance at community events, expos and networking opportunities.
• Develop engaging content reflecting Inside Out Therapy’s values and impact.
• Collaborate with clinical and leadership teams to showcase services and success stories.
• Monitor marketing performance and report on key metrics and ROI.
• Manage marketing budgets and support recruitment marketing and employer branding.

Skills

Marketing strategy

Content creation

Relationship-building

Digital marketing

Communications

Project management

Job description

Are you a creative thinker who loves building relationships, telling stories and helping organisations grow?

Are you the kind of person who sees opportunities everywhere, loves connecting with people and gets excited about turning ideas into action?

Do you enjoy balancing big-picture strategy with hands-on execution, whether that's leading a marketing campaign, creating engaging content, building referral partnerships or coordinating community events?

Are you looking for a role where your work genuinely impacts children, families and the incredible team supporting them every day?

Then we think you may have just found your new team!

"Inside Out - when you start from the inside and work outward, magical things happen."

We are looking for an enthusiastic, creative and relationship-focused Marketing & Community Growth Manager to join our team.

We are looking for someone who can comfortably move between strategy, creativity, communication and relationship-building, while keeping the Inside Out culture at the heart of everything they do. Someone who can develop a marketing plan, build meaningful community connections, celebrate our team's successes, create engaging content and help tell the Inside Out story in a way that genuinely resonates with children, families and referral partners.

Who are IOT?

Inside Out Therapy is a growing, multidisciplinary allied health organisation with a big heart and an even bigger goal - to provide quality, meaningful and authentic support to children, teens, adults and families who are Neurodivergent.

We currently have clinics across Burpengary, Kallangur, and Zillmere with a passionate team of Occupational Therapists, Physiotherapists, Speech and Language Therapists, Psychologists, Counsellors and Allied Health Assistants.

We are a Neurodiversity-affirming service provider committed to empowering neurodivergent children, teens, adults and their families through respectful, evidence-informed therapy that celebrates each individual's strengths, identity and differences.

Our approach is family-centred, relationship-focused and grounded in the belief that therapy should be meaningful, engaging and genuinely helpful in everyday life.

And behind all of this is a team of wonderful humans who care deeply about what they do.

This is where you come in.

What we can offer:

• A leadership role within a therapist-founded and therapist-run organisation where people genuinely come first
• A varied role where you can combine strategy, creativity, relationship-building and community engagement
• The opportunity to work across Burpengary, Kallangur, and Zillmere connecting with different teams and clinic communities
• A supportive leadership team who value your ideas and want you to bring them to the table
• A workplace that values connection, laughter, coffee dates and actually enjoying coming to work
• Opportunities for professional development and leadership growth
• The chance to help shape the future growth and visibility of Inside Out Therapy
• Flexibility and autonomy within your role
• Competitive remuneration that reflects your experience and the value you bring to the organisation
• Laptop and accessories included

Duties and Responsibilities:

• Develop and implement marketing strategies aligned with the growth objectives of Inside Out Therapy
• Manage and strengthen the Inside Out brand across all locations and communication channels
• Create, coordinate and oversee digital marketing campaigns, content and promotional activities
• Manage social media presence, digital communications and community engagement initiatives
• Coordinate website content, updates and continuous improvement opportunities
• Build and maintain strong referral relationships with GPs, schools, specialists, support coordinators, community organisations and other key stakeholders
• Identify opportunities to increase community awareness and grow referral pathways
• Coordinate attendance at community events, expos, workshops and networking opportunities
• Develop engaging content that reflects the values, culture and impact of Inside Out Therapy
• Work closely with clinical and leadership teams to showcase services, programs and success stories
• Monitor marketing performance and provide reporting on key metrics and outcomes
• Manage marketing budgets and ensure activities deliver measurable value and return on investment
• Support recruitment marketing, employer branding and workforce attraction initiatives
• Identify opportunities to strengthen client experience and improve community engagement
• Collaborate with leadership on strategic growth initiatives, service launches and expansion opportunities
• Ensure all marketing activities align with organisational values, ethical standards and relevant compliance requirements
• Stay informed about industry trends, competitor activity and emerging opportunities
• Contribute to strategic planning and future growth opportunities

About You:

• Experience in a Marketing Manager, Marketing Coordinator, Communications Manager, Business Development or similar marketing role, 2+ years preferred.
• Experience within allied health, healthcare, disability, community services or another people-focused industry will be highly regarded
• Demonstrated experience developing and implementing marketing strategies
• Strong understanding of digital marketing, social media and content creation
• Outstanding written and verbal communication skills
• Exceptional relationship-building and networking abilities
• A creative mindset combined with strong organisational skills
• The ability to manage multiple projects and priorities simultaneously
• Confidence analysing marketing data and translating insights into action
• Strong initiative and problem-solving skills
• An ability to see the big picture while still noticing the little things
• Confidence engaging with a wide range of stakeholders and community partners
• A genuine passion for helping organisations grow while staying true to their values
• The ability to work independently while also being an enthusiastic team player
• A strong understanding of professionalism, confidentiality and brand representation
• A sense of humour, because we take our work seriously, but we definitely don't take ourselves too seriously!
• Experience in allied health would be highly regarded, but culture fit, relationship-building ability and your passion for helping us grow our impact are just as important to us.