Marketing & Communications Specialist

PROTRADE United; Melbourne; On-site; AUD 65,000 - 90,000; Part time

Benefits offered by this job

Great culture

Part-time 3 days

Remuneration

Ongoing training

Laptop provided

Career progression

Job summary

PROTRADE United in Melbourne is seeking a Marketing & Communications Specialist to lead content marketing focusing on organic social media, email marketing, and lead nurturing.

You'll develop and execute email strategies for the Trades and Construction sector, drive social campaigns across Facebook, Instagram, LinkedIn and YouTube, manage CRM workflows with Zapier and form integrations, and collaborate with partners for co-marketing.

Qualifications

• Proven email marketing experience with B2B audiences.
• Strong social media management skills across multiple platforms.
• Experience with lead nurturing and CRM workflows.

Responsibilities

• Lead content marketing strategy focused on organic social, email, and lead nurturing.
• Develop and execute email campaigns using tools like Mailchimp/Ontraport.
• Drive social media presence, community engagement, and campaign execution.
• Manage email databases with segmentation and maintenance.
• Promote events and drive co-marketing with partners.
• Implement CTA forms and Zapier integrations for CRM data.
• Analyze marketing metrics and provide improvement recommendations.

Skills

Email marketing

Social media management

B2B marketing

Content creation

CRM integration

Zapier

Adobe Creative Suite

Tools

Mailchimp

Ontraport

Meta (Facebook)

LinkedIn

YouTube

Canva

Adobe Photoshop

Adobe Illustrator

Job description

Australia and New Zealand’s leading provider of business advisory to the trades industry. Our mission is to provide business owners with the tools, resources, and information to create consistency of results and long-term stability in their business.

About The Role:

We’re looking for a passionate and results-driven Marketing & Communications Specialist to join our dynamic team. This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a real impact in the trades and construction industry.

In this role, you’ll take the lead in crafting compelling content, responsible for developing and executing PROTRADE United’s content marketing strategy, with a primary focus on organic social media, email marketing, audience engagement and automated lead nurturing.

Develop and execute comprehensive email marketing strategies that align with our Trades and Construction target audience

Create, design, and execute email marketing campaigns using tools such as Mailchimp, Ontraport, or similar platforms

Drive the social media presence of the organisation, including content creation, community engagement, and campaign execution

Manage email databases, including segmentation and maintenance

Create engaging social media content to grow our online community

Drive co-marketing campaigns with our Strategic Partners

Implement CTA forms and Zapier integrations to ensure seamless lead capture, accurate CRM integration and high-quality marketing data

Manage and schedule organic content across Facebook, Instagram, LinkedIn, Youtube

Create visually appealing email and social media templates and graphics using design tools like Adobe Creative Suite or Canva

Effectively promote our online and offline events to SME's in the trade/construction sector

Utilise analytics tools to measure and analyse marketing performance, providing insights and recommendations for continuous improvement.

Are you the right fit?

Proven experience in email marketing and social media management 3 years+

Business to business marketing experience specifically with Trades & Construction SME's, this is a must

Can-do attitude and passion for Marketing

Excellent understanding of Email and Social Media Marketing platforms (Mailchimp, Ontraport, Meta, LinkedIn, YouTube)

Strong working knowledge of using Zapier across marketing platforms, CTA forms and CRM systems

Experience in reporting data for monthly Marketing Meetings

B2B Event Marketing experience with a proven track record

Advanced design skills with tools like Adobe Photoshop, Illustrator, or Canva

Desirable - Ontraport CRM experience is a massive plus!

Perks and Package:

• Great culture where team players work together to achieve a common goal
• 3-day Permanent Parttime (Tues-Thurs), with potential to increase hours
• Solid remuneration $$$
• World class ongoing training and development
• Laptop and all technology provided
• Career progression opportunities.