Marketing & Communications Specialist

Surfing Queensland Inc; Gold Coast City; On-site; AUD 80,000 - 110,000; Full time

Job summary

Surfing Queensland Inc is seeking a Marketing & Communications Specialist to lead strategic marketing, communications and content across SQ events, channels and partner campaigns.

The role focuses on growing the organisation's profile, building reputation, and driving engagement through social media, media coverage and partner content. Weekend events and travel are required as part of the duties.

Qualifications

• Tertiary qualifications in Communications, Journalism, Media, PR or equivalent.
• Working with Children card.
• Experience in marketing, communications, content marketing or public relations.
• Strong copywriting and storytelling skills.
• Experience managing social media channels and content calendars.
• Strong organisational and project management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Advanced experience in social and other media platforms, Canva and Adobe.

Responsibilities

• Create and deliver event marketing plans and promotional timelines.
• Manage event marketing campaigns from launch through post-event reporting.
• Coordinate event-related photography, videography and content collection requirements.
• Develop and manage media campaigns and announcements, including drafting and distributing press releases, responding to media inquiries, and securing coverage for events, athletes, and initiatives.
• Work with sponsors, commercial partners, and stakeholders to develop joint communication plans and content that aligns with brand objectives and partnership agreements.
• Lead the strategy, content planning, publishing, and performance tracking across all social media platforms to grow engagement and community reach.
• Create and coordinate high-quality content (written, video, visual) to support campaigns, events, and day-to-day storytelling across owned and partner channels.
• Manage media engagement and content delivery around major events, including live coverage, accreditation, press conferences, and post-event reporting.
• Manage the design and creation of digital and physical event assets including onsite event signage, event merchandise, event logos, and digital integration of partner branding.
• Monitor, analyse and report on communication activity, including social media analytics, media coverage, and campaign outcomes to inform future strategy.
• Responsible for event, partner and campaign reporting.
• Manage marketing deliverables for event and content partners and ensure contractual marketing obligations are fulfilled across all channels.

Skills

Copywriting

Social media management

Content marketing

Public relations

Project management

Storytelling

Media relations

Canva

Adobe Creative Suite

Written communication

Education

Communications/Journalism/PR degree

Tools

Canva

Adobe Creative Suite

Job description

The Marketing & Communications Specialist is responsible for the strategic direction of marketing, communications and content delivery across Surfing Queensland (SQ) events, content channels and partner campaigns.

The core responsibility is to grow the organisation's profile, build its reputation and drive engagement across social media, media coverage, and playing a key role in achieving organisational objectives in line with the Surfing Queensland Strategic Plan.

Working closely with the Operations Manager, events team, partners, and media, the role will design and deliver marketing campaigns, earned media outcomes, content distribution, partner deliverables and audience engagement. The role works closely with partners to create compelling content and amplify key events, initiatives, and brand messages.

Weekend work and event attendance will be required throughout the year.

Key responsibilities

• Create and deliver event marketing plans and promotional timelines
• Manage event marketing campaigns from launch through post-event reporting
• Coordinate event-related photography, videography and content collection requirements
• Develop and manage media campaigns and announcements, including drafting and distributing press releases, responding to media inquiries, and securing coverage for events, athletes, and initiatives
• Work with sponsors, commercial partners, and stakeholders to develop joint communication plans and content that aligns with brand objectives and partnership agreements.
• Lead the strategy, content planning, publishing, and performance tracking across all social media platforms to grow engagement and community reach
• Create and coordinate high-quality content (written, video, visual) to support campaigns, events, and day-to-day storytelling across owned and partner channels
• Manage media engagement and content delivery around major events, including live coverage, accreditation, press conferences, and post-event reporting
• Manage the design and creation of digital and physical event assets including onsite event signage, event merchandise, event logos, and digital integration of partner branding
• Monitor, analyse and report on communication activity, including social media analytics, media coverage, and campaign outcomes to inform future strategy
• Responsible for event, partner and campaign reporting.
• Manage marketing deliverables for event and content partners and ensure contractual marketing obligations are fulfilled across all channels

About you

• Tertiary qualifications in Communications, Journalism, Media, PR or comparable fields
• Working with Children card
• Experience in marketing, communications, content marketing or public relations
• Strong copywriting and storytelling skills
• Experience managing social media channels and content calendars
• Experience writing media releases and coordinating media opportunities
• Strong organisational and project management skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Advanced experience in social and other media platforms, Canva and Adobe

About us

Surfing Queensland is the peak sporting organisation for surfing in Queensland, responsible for the governance, development and promotion of surfing across the state.

Established in 1964, we support the complete surfing pathway: from grassroots participation, clubs and junior development through to high-performance athletes and major events.

Working with clubs, communities, government, industry partners, Surfing Australia, and WSL we deliver events and programs that connect thousands of Queenslanders with surfing.

With Brisbane 2032 on the horizon, we’re growing participation, strengthening pathways and elevating the profile of surfing.

Join our passionate team and help share the stoke to our Queensland surfers and surfing communities.

Applications close 5pm Tuesday 27 October 2026, only successful candidates will be contacted.