Marketing Communications Specialist

Synapse-Its; Darwin; Sur place; AUD 60 000 - 73 000; Plein temps

Résumé du poste

Synapse-Its is looking for a Marketing Communications Specialist to shape and elevate multiple brands across the platform. You will craft stories, develop product assets, and create promotional campaigns while collaborating with cross-functional teams to deliver compelling website pages, videos, and training content.

You will drive engaging content for social media, blogs, newsletters, and campaigns, leveraging CMS tools and analytics to optimize buyer journeys and conversions in a fast-paced

Qualifications

• 2-5 years of professional experience in marketing communications.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Strong knowledge of content marketing, especially in a B2B setting.
• Proven ability to adapt in a fast-paced environment and work cross functionally.

Responsabilités

• Develop and maintain product assets such as data sheets, web pages, and presentation decks; produce product videos.
• Collaborate with the Marcom team on new product launches and promotional strategies.
• Write engaging content to improve buyer journey and conversion.
• Build visually compelling graphics to communicate complex information clearly.
• Design brochures, web banners, and other materials with a designer for targeted audiences.
• Develop engaging social media content.
• Track and measure campaign effectiveness and provide optimization recommendations.

Connaissances

2-5 years experience

Exceptional writing

Content marketing (B2B)

Cross-functional collaboration

Tech/startup experience

WordPress

HubSpot

Analytics tools

Adobe Creative Suite

Canva

LinkedIn content

Video production

Formation

Bachelor's degree in Marketing, Communications, PR

Outils

WordPress

HubSpot

Google Analytics

Adobe Creative Suite

Canva

Description du poste

Job Description

Overview

Join our diverse team as a Marketing Communications Specialist, where you'll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Manager, Marketing & Communications, you'll leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns and training materials that drive business success. You'll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials. Your creativity will help support innovative marketing strategies, optimize digital performance, and strengthen brand presence. If you excel in a fast-paced environment, view a blank canvas as an exciting opportunity, and thrive on transforming complexity into compelling narratives, this is the role for you.

Primary Responsibilities

• Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos.
• Work with the larger Marcom team on new product launches, including product assets, training materials, and promotional strategies.
• Working with the Digital Marketing Manager and internal sales teams to write engaging content to improve buyer journey and conversion.
• Build visually compelling graphics to communicate complex information effectively.
• Work with a graphic designer to design brochures, web banners, and other graphic materials for targeted audiences.
• Develop engaging social media content.
• Collaborate with Digital Marketing Manager to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement.

Requirements

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered.

Qualifications and Skills:

• 2-5 years of professional experience in marketing communications.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Strong knowledge of content marketing, especially in a B2B setting.
• Proven ability to adapt in a fast-paced environment and work cross functionally.
• Experience working in the tech industry or a startup is considered an asset.
• Proficiency in web content management systems (WordPress and HubSpot) and analytics tools.
• Creativity and experience developing infographics and other visual content using design software (e.g., Adobe Creative Suite, Canva).
• Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, and e-newsletters.
• Hands-on experience in video production, content creation, and graphic design.
• Experience with marketing analytics and the ability to report on campaign effectiveness would be an asset

Salary Description

$60,000 - $73,000