Marketing & Communications Officer

AAR Consulting Group; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

AAR Consulting Group seeks a Marketing and Communications Officer to manage administration of marketing activities, promotions, campaigns, and PR materials. You will develop digital and traditional collateral, support strategic plans, and partner with internal portfolios to ensure fit-for-purpose communications across NSW government eLearning programs.

Experience in content development, writing, design, and data-driven marketing is essential.

Qualifications

• Advanced writing and editing skills.
• Ability to produce professional marketing materials.
• Experience supporting strategic marketing plans.

Responsibilities

• Provide high level support to the marketing and communications team in producing professional documentation.
• Contribute to development and implementation of strategic communications and marketing plans.
• Act as a business partner to portfolios providing tailored marketing advice.
• Develop and implement digital marketing strategies across multiple platforms.
• Support delivery of digital initiatives that grow communities and engagement.
• Access, review and analyse data sources (e.g., web analytics) to inform insights and reporting.
• Contribute to education and training initiatives to ensure high quality outputs.

Skills

Advanced communication

Content development

Strategic marketing plans

Digital marketing

Data analysis

Project coordination

Team collaboration

Acute writing & design

Job description

AAR Consulting Group – St Leonards Park NSW

Our client is an eLearning agency within a large NSW government department and provides access to mandatory training and professional development through a comprehensive range of online and face-to-face education opportunities

Role Description:

The Marketing and Communications Officer will be responsible for the administration of marketing and communications activities; including promotions, activities and PR campaigns and in developing relevant digital and other support material

Responsibilities:

• Provide high level support to the marketing and communications team in producing professional documentation, including promotional and related material using advanced writing and design skills
• Contributing to the development and implementation of strategic communications and marketing plans for the organisation and its services
• Act as a business partner to the portfolio providing fit for purpose marketing and communications advice
• Develop and implement effective digital marketing and communication strategies, initiatives and plans for application across various platforms
• Support the delivery of digital initiatives that grow communities and develop content to ensure engagement
• Access, review and analyse data sources - such as web analytics, to gain insights and provide considered advice and reports
• Contribute to the development of education and training plans and processes that ensure high quality communication, communications and marketing outputs by staff

Skills and Experience:

• Advanced communication and content development skills
• Demonstrable ability to produce high quality, professional documentation, including promotional and marketing materials; using strong writing, editing and design capabilities
• Experience contributing to the development and implementation of strategic communications and marketing plans
• Ability to work collaboratively with internal portfolios, provide tailored marketing and communications advice and support the development and execution of fit for purpose plans
• Proven experience developing and delivering effective digital strategies across owned, earned and paid channels; with a focus on audience engagement and community growth
• Capability to analyse data sources (e.g. web analytics), extract insights, and provide evidence based recommendations and reporting
• Project coordination and problem solving skills
• Experience contributing to education and training initiatives, supporting staff to deliver consistent, high quality communications
• A proactive, solutions focused approach with the ability to support a dynamic team environment

Consultant: Colin Massey

Keywords: Marketing, Communications, Marcom, PR, promotions, data analysis, marketing materials, web analytics, digital marketing, writing, design, NSW government, eLearning

At AAR Consulting Group we embrace diversity, inclusion, and equal opportunity. We encourage and support applications from people with a disability.

Please reach out to discuss any accommodations or adjustments that may be needed during the recruitment process via *******@aarconsultinggroup.com.au or 02 9114 8***