Marketing/Brand Manager

GForce Recruitment; Geelong; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Free onsite parking

Uniforms

Additional paid leave at Christmas

Paid parental leave

Laptop

Mobile phone

Employee Assistance Program (EAP)

Service-based superannuation

Job summary

gforce is seeking a Marketing/Brand Manager to lead brand strategy, marketing plans, and revenue growth across multiple business units from its Geelong HQ. The role reports to the General Manager and collaborates with executive and operations teams to elevate brand presence.

The successful candidate will drive market research, develop campaigns, manage budgets, and oversee digital marketing, SEO, and website performance while partnering with sales to grow revenue in a not-for-profit context.

Qualifications

• Bachelor's degree in marketing, communications or related discipline.
• 5+ years in a brand/marketing management role, ideally not-for-profit/charity or related spaces.
• Experience in both B2B and B2C environments with commercially viable marketing solutions.
• Strong understanding of market analysis, brand positioning and commercial strategy.
• Creative mindset with strong strategic thinking and brand identity knowledge.
• Experience briefing and collaborating with creative/design teams.
• Knowledge of graphic design principles and digital marketing.
• Strong project management and organisational skills; able to manage multiple projects.
• Proactive, commercially minded with ability to spot market opportunities and grow brand/product.

Responsibilities

• Develop and implement brand and service line strategies and market plans.
• Conduct market research and competitor analysis to identify opportunities.
• Drive long-term brand growth with results-driven campaigns.
• Create annual marketing plans with objectives, priorities and communication strategies.
• Ensure consistent brand messaging across materials, channels and touchpoints.
• Translate insights into strategies that enhance brand relevance and commercial success.
• Oversee digital marketing, paid media, SEO and website performance.
• Partner with sales for revenue growth support.
• Manage budgets, ROI, and engagement with agencies and suppliers.

Skills

Brand management

Marketing strategy

Market research

Digital marketing

Budget management

Agency management

Education

Bachelor's degree in marketing or related discipline

Tools

Graphic design knowledge

SEO

Web analytics

Job description

gforce is a for-purpose, not-for-profit community organisation, that makes a difference in the lives of people and communities. We are a full-service employment, recruitment and apprenticeship provider that seeks to assist all employers, candidates and community partners.

Our passionate team of skilled and customer focused individuals embrace our community-driven approach as we serve the communities of Southwestern Victoria, as we have done since 1983.

Currently we are seeking an experienced Marketing/Brand Manager to join the gforce team and be responsible for driving marketing strategy, brand positioning, enquiry generation/conversion and revenue growth across multiple business units.

Based in our new Geelong Head Office and reporting to the General Manager and working closely with the Executive Management and Operations teams, to lead the execution of our marketing strategies to drive business growth and market leadership, while developing and implementing innovative campaigns that elevate brand presence.

About our Role

As the Marketing/Brand Manager, you will:

• Develop and implement comprehensive brand and service line strategies and market plans to support business growth, market expansion and sales objectives.
• Conduct market research and competitor analysis to identify market opportunities, customer needs and emerging industry trends.
• Effortlessly switching between big-picture brand strategy and hands‑on marketing deployment, driving long‑term brand growth while delivering impactful, results‑driven campaigns.
• Create annual marketing plans with clear objectives, priorities, and communication strategies that increase awareness, engagement, and growth.
• Ensure consistent brand positioning and messaging across marketing materials, sales channels and customer touchpoints.
• Translate consumer insights, market trends, and data into powerful strategies that enhance brand relevance, differentiation, and commercial success.
• Overseeing digital marketing, paid media, SEO and website performance.
• Partnering closely with sales and business development to support revenue growth.
• Managing marketing budgets, performance metrics and ROI along with managing various agencies, suppliers and creative partners.

About the Successful Candidate

To be successful in this role, you will possess:

• A bachelor’s degree in marketing, communications or a related discipline.
• Proven experience (5+ years) in a brand/marketing management role, ideally within the not-for-profit/charity, employment services or group training space.
• Solid experience working in a B2B and B2C environments, with the ability to understand customer needs and develop commercially viable marketing and brand solutions/campaigns.
• Strong understanding of market analysis, brand positioning, and commercial strategy.
• A creative mindset with strong strategic thinking and a deep understanding of brand identity and positioning.
• Experience briefing and collaborating with creative, design, and production teams.
• Working knowledge of graphic design principles and digital marketing.
• Strong project management and organisational skills, with the ability to manage multiple projects and priorities.
• A proactive, commercially minded approach, with the ability to identify market opportunities and drive brand and product growth.

What’s On Offer

We offer a supportive and friendly team environment with a great team that make a real difference in the communities we serve.

You will be rewarded with competitive salary (based on skills and experience), a commission structure, along with other benefits such as free onsite parking,uniforms, additional paid leave at Christmas, paid parental leave, a laptop, mobile phone,EAP, and service based additional superannuation contributions.