Marketing Assistant

PFD Food Services; City of Melbourne; Hybrid; AUD 55,000 - 75,000; Full time

Benefits offered by this job

Staff discounts

Staff parking

Gym membership

Job summary

PFD Food Services is seeking a Marketing Assistant to support supplier advertising, trade marketing and customer communications across digital channels. This role will help bring campaigns to life and contribute to commercial growth.

You will work with Digital, Merchandise and Sales teams to coordinate campaigns, manage assets and assist with reporting, gaining exposure to Salesforce, GA4, Qualtrics and Monday.com.

Qualifications

• Qualification in Marketing, Business, Commerce or a related field, or equivalent practical experience.
• Strong attention to detail and organisational skills.
• Ability to manage multiple priorities and deadlines.
• Comfort working with data, reporting and Excel.
• Strong written communication skills.
• A proactive attitude and willingness to learn.

Responsibilities

• Coordinate supplier advertising bookings, campaign schedules and delivery milestones.
• Support campaign calendars, deliverables and status updates to ensure activity is delivered on time.
• Manage supplier creative assets, approvals and campaign readiness.
• Assist with campaign execution across digital marketing channels.
• Prepare supplier campaign reports and performance summaries.
• Draft supplier communications and support campaign administration.
• Support customer marketing campaigns and trade marketing programs.
• Assist with audience segmentation and customer journey communications.
• Draft, edit and publish marketing content across email, web and digital channels.
• Maintain campaign assets, templates and marketing collateral.
• Complete campaign QA and testing before launch.
• Produce weekly and monthly campaign reporting.
• Maintain campaign documentation, trackers and governance records.
• Support continuous improvement of marketing processes and ways of working.

Skills

Attention to detail

Organisational skills

Multitasking

Data and reporting

Written communication

Proactive attitude

Education

Marketing/Business/Commerce degree or related field

Tools

Salesforce

GA4

Qualtrics

Monday.com

Job description

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment | Mulgrave Location

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position

At PFD, our purpose is simple: We Bring People Together Through Food.

As our Marketing Assistant, you'll play an important hands‑on role in supporting PFD's growing supplier advertising, trade marketing and customer communication programs. This role will help bring campaigns to life across digital channels, supporting activity that creates value for suppliers, improves customer engagement and contributes to commercial growth.

You'll work closely with Digital, Merchandise, Sales and supplier partners to coordinate campaign activity, manage creative assets, support customer communications, maintain campaign trackers and assist with reporting. The role will also provide exposure to industry‑leading marketing and analytics platforms, including Salesforce, GA4, Qualtrics and Monday.com.

This is a fantastic opportunity for someone early in their marketing career who is organised, curious and keen to learn how digital marketing, trade marketing, customer data and supplier‑funded media come together to deliver strong commercial outcomes.

If you enjoy variety, love getting the details right and want to build your experience in a fast‑moving digital and commercial environment, we'd love to hear from you.

Key Responsibilities

• Coordinate supplier advertising bookings, campaign schedules and delivery milestones.
• Support campaign calendars, deliverables and status updates to ensure activity is delivered on time.
• Manage supplier creative assets, approvals and campaign readiness.
• Assist with campaign execution across digital marketing channels.
• Prepare supplier campaign reports and performance summaries.
• Draft supplier communications and support campaign administration.
• Support customer marketing campaigns and trade marketing programs.
• Assist with audience segmentation and customer journey communications.
• Draft, edit and publish marketing content across email, web and digital channels.
• Maintain campaign assets, templates and marketing collateral.
• Complete campaign QA and testing before launch.
• Produce weekly and monthly campaign reporting.
• Maintain campaign documentation, trackers and governance records.
• Support continuous improvement of marketing processes and ways of working.

What We’re Looking For

To thrive in this role, you will bring:

• Qualification in Marketing, Business, Commerce or a related field, or equivalent practical experience.
• Strong attention to detail and organisational skills.
• Ability to manage multiple priorities and deadlines.
• Comfort working with data, reporting and Excel.
• Strong written communication skills.
• A proactive attitude and willingness to learn.

Bonus points

• Experience with CRM, CMS, marketing automation or analytics platforms.
• Exposure to Salesforce, GA4, Qualtrics or Monday.com.
• Experience supporting marketing campaigns, digital content or reporting.

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

PFD Food Services is committed to being an Equal Employment Opportunity employer

Applications close Monday 7 September 2026 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.