Marketing Advisor

RSM; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

RSM Australia seeks a proactive Marketing Advisor to shape and execute local and national marketing strategies. You will partner with the national team and local stakeholders to drive campaigns, events, and sponsorships while maintaining brand consistency across offices.

The role emphasizes relationship building, planning discipline, and strong marketing automation capability within a professional services environment. Join a people‑centric culture focused on growth.

Qualifications

• Relevant tertiary qualification in business or marketing.
• Understanding of marketing philosophies and practices.
• Ability to develop strong relationships and manage expectations with internal and external stakeholders.
• Understanding of professional services and a multi-stakeholder environment.

Responsibilities

• Develop annual marketing plans and budgets for each office in liaison with partners.
• Attend local marketing/BD meetings and progress initiatives with best-practice recommendations.
• Report monthly on plans and budgets to the Director of Marketing and partners.
• Share campaigns with local offices to drive marketing initiatives.
• Manage sponsorships and partnerships for maximum benefit.
• Update marketing materials and content to ensure local relevance.
• Collaborate with national team to implement national projects.
• Manage campaigns run via the web and local event standards.

Skills

Relationship management

Stakeholder engagement

Marketing concepts

Communication

Team collaboration

Education

Relevant tertiary qualification – Business or Marketing

Tools

Marketing automation software

Job description

At RSM, our purpose is to instill confidence in a world of change for both our clients and our people.

RSM Australia supports a people‑centric and collaborative culture where we are committed to empowering and developing you. As a leading professional services firm, we connect you to an extensive network of global resources and invest in your future. We value the meaningful work that you do and encourage you to be a part of the change.

Our value proposition is our commitment to you; it highlights the experiences, benefits, and value that you can expect as part of RSM. This is underpinned by our three values – integrity in everything that we do, supporting clients everywhere, and developing and valuing everyone.

Who we are:

RSM Australia is a member of RSM, the world’s 6th largest network of audit, tax and consulting firms. We are an award‑winning professional services firm with over 100 years experience supporting Australian businesses. We believe in putting people first and we are proud to have developed a work culture that fosters growth, collaboration and success.

About the role:

Help shape meaningful client and community connections while driving business growth.

At RSM, our marketing team plays a key role in supporting our people, strengthening our brand, and creating opportunities for growth. We're looking for a proactive and relationship‑focused Marketing Advisor to work closely with our national marketing team and local stakeholders to deliver impactful marketing initiatives, events, sponsorships and campaigns.

This is an exciting opportunity for a marketing professional who enjoys variety, stakeholder engagement and bringing ideas to life.

KEY RESPONSIBILITIES:

• Liaise with relevant partners to develop annual marketing plans and budgets for each office, ensuring consistency with office strategic priorities and the national strategic and marketing plans;
• Attendance at local marketing / BD meetings to progress planned initiatives and make recommendations on best practice activities;
• Report monthly on marketing plans and budgets to Director of Marketing and relevant partners;
• Share relevant marketing campaigns with local offices to drive marketing initiatives;
• Manage agreed sponsorships and partnerships to ensure maximum benefit received;
• Review and liaise with communications team to update marketing and promotional materials (including website content, publications, case studies, newsletters, advertising etc) to ensure appropriate materials available in local offices and relevant local content included;
• Work with the national marketing team to implement national projects;
• Manage implementation of campaigns run via the web;
• Manage standards for local functions, seminars and other networking events.

About you:

EDUCATION REQUIREMENTS:

• Relevant Tertiary qualification – Business or Marketing
• Advanced PC skills, including experience with marketing automation software

DEMONSTRATED EXPERIENCE & ATTRIBUTES:

• 5+ years relevant work experience.
• Understanding of marketing philosophies and practices.
• Ability to develop strong relationships and manage expectations with internal and external stakeholders.
• Understanding of professional services and a multi stakeholder environment.

As a Marketing Advisor, you will support the firm in achieving its business growth objectives through the strategic planning, coordination and delivery of marketing projects and initiatives. Working closely with partners, business leaders and the national marketing team, you'll help execute local and national marketing strategies while ensuring a consistent and high-quality brand presence.

No two days are the same. From managing sponsorships and coordinating events to developing marketing plans and delivering campaigns, you'll play an integral role in promoting RSM across your region.

Life at RSM:

RSM provides a great environment to build skills and confidence and we help our people achieve their best. We are trusted advisors to our clients, so it is critical for us to find the right people for the job on offer. Our network of offices across Australia and around the world allow us to offer a personal service to all our clients regardless of where they are!

Working for RSM entitles everyone to a wide range of leading health, wellness financial and lifestyle benefits.