Market Analytics Specialist

Australian Red Cross Lifeblood; City of Melbourne; Sur place; AUD 103 000 - 120 000; Plein temps

Avantages offerts par ce poste

Additional annual leave

Salary packaging

Parental leave (14 weeks)

Employee assistance program (Sonder)

More benefits

Résumé du poste

Australian Red Cross Lifeblood seeks a Market Analytics Specialist to turn donor, customer and market data into actionable insights. You’ll build dashboards, report on engagement and growth, and translate CRM data into practical strategies for stakeholders.

The role blends analytics with storytelling to influence decisions across Lifeblood’s teams, leveraging cloud platforms and AI-enabled tools. The position is based in Melbourne, with permanent status and a salary within the stated range,

Qualifications

• Experience analysing CRM, customer lifecycle, customer engagement or partner performance data.
• Experience working within Salesforce or similar CRM platforms.
• Experience in customer insights and market analytics across B2B/B2C environments.
• Strong understanding of AI concepts and AI-augmented analytics.

Responsabilités

• Analyse donor, partner and market data to uncover growth insights.
• Develop dashboards and insight products for strategic decision-making.
• Translate CRM data into practical recommendations and actions.
• Partner with teams to understand objectives and information needs.
• Use data storytelling to influence decisions across stakeholders.
• Monitor trends to identify opportunities for Lifeblood's objectives.
• Contribute to KPI development and measurement approaches.
• Leverage AI-enabled analytics and pipelines for reporting.

Connaissances

Power BI

SQL

CRM data

Data storytelling

Stakeholder engagement

AI analytics

Outils

Salesforce

Description du poste

1d ago , from Australian Red Cross Lifeblood

• Use customer, partner and market insights to help grow Lifeblood's donor community and shape strategic decisions


• Partner with stakeholders across the business to transform data into compelling stories, recommendations and action.


• Work at the intersection of analytics, customer experience, partnerships and emerging AI-enabled data technologies


• Permanent opportunity, Melbourne location preferred, salary $103, 000 to $120,000 base

About the role

We're looking for a Market Analytics Specialist to join our Customer Experience and Growth team. This is an exciting opportunity for a commercially minded analyst who loves uncovering insights, identifying trends and translating complex data into compelling stories that drive action for our stakeholders. You’ll play a key role in helping Lifeblood better understand donor behaviour, customer engagement and market trends. Working across a range of cloud-based data platforms and data sources, you will analyse customer, partner and market data to deliver actionable insights that support donor growth, engagement and retention strategies.

Key responsibilities:

• Analyse customer (donor), partner and market data to uncover insights that support growth, engagement and retention strategies.


• Develop meaningful reporting, dashboards and insight products that enable strategic decision-making.


• Translate CRM and customer lifecycle data into practical recommendations and business actions.


• Partner closely with Customer Experience, Partnerships and broader business teams to understand their objectives and information needs.


• Use data storytelling and problem synthesis techniques to bring insights to life and influence decisions across a range of stakeholder groups.


• Analyse the effectiveness of customer, partner and engagement activities, identifying risks, opportunities and areas for improvement.


• Contribute to the development of performance frameworks, KPIs and measurement approaches.


• Leverage AI-enhanced analytics tools, automated data pipelines and emerging technologies to improve insight generation and reporting.


• Monitor market, macroeconomic, customer and industry trends to identify opportunities that support Lifeblood's strategic objectives.


• Act as a trusted advisor on customer, partner and market insights across the organisation.

Sound interesting? Here’s what we’re looking for:

We're looking for someone who combines strong analytical capability with excellent stakeholder engagement skills. You enjoy working with data, but you're equally comfortable facilitating conversations, understanding business problems and communicating insights to non-technical audiences.

• Experience analysing CRM, customer lifecycle, customer engagement or partner performance data


• Experience working within Salesforce or similar CRM platforms


• Experience in customer insights, market analytics, marketing analytics, commercial insights, loyalty, retention or lifecycle analytics within both B2B and B2C environments


• Strong understanding of foundational AI concepts and experience working with AI-augmented analytical processes, automated data pipelines and modern cloud-based analytical environments


• Strong Power BI, SQL and data visualisation capability


• Experience transforming complex analysis into clear, actionable insights and recommendations


• Excellent stakeholder management and relationship-building skills – you’re able to demonstrate strong data storytelling and presentation skills, with the ability to influence your broad stakeholder relationships


• Understanding of customer behaviour, customer journeys, segmentation and engagement strategies


• A naturally curious mindset and commitment to continuous learning

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one ofAustralia’s menopause-friendly organisations, we celebrate diversity and support all our people.

In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following:

• Ability topurchaseadditionalannual leave


• Access to salary packaging withan optionto package up to $15,900 for living expenses and $2,650 for meals and entertainment


• 14 weeks paid parental leave - no waiting period for either parent


• Our dedicated employeeassistanceprogram - Sonder that you can access 24/7 from an app on your phone


• Plus, many more!

We’re proud to be a Circle Back Initiative Employer for 2026 and commit to respond to every applicant. You’ll hear from us once your application has been reviewed.