Marketing Manager

Qantas Group; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Discounted air travel

Flexible leave options

Wellbeing programs

Job summary

Qantas Group is seeking a Marketing Manager to lead planning, delivery and optimisation of digital marketing activity that drives customer acquisition. You’ll manage paid media, website and app content, and customer journeys, working with senior teams to leverage data insights for ongoing performance.

You will bring 5 years of digital marketing experience, with strong analytical and communication skills, and tertiary qualifications in Marketing or Business.

Qualifications

• 5 years’ digital marketing experience, including experience reviewing marketing collateral for brand, commercial and legal requirements.

Responsibilities

• Lead the planning, creative and optimisation of digital marketing campaigns, including always-on paid media across SEM, social and display.
• Manage website and app content across core marketing placements, ensuring it's optimised for performance and aligned to brand.
• Optimise customer acquisition journeys, testing and refining based on performance data.
• Partner with internal digital, legal, data & analytics, creative and media teams to identify opportunities and optimise activity.

Skills

Digital marketing

Analytical & reporting skills

Written & verbal communication

Stakeholder management

Education

Tertiary qualifications in Marketing/Business

Job description

Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline. Qantas has a range of subsidiary businesses that support the overall operations of the Group. The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.

• Ownand optimise digital marketing content and activity that directly drives customer acquisition and commercial performance

• Work closely with digital, legal, data & analytics, creative and media teams to shape data led digital marketing strategies and maximise ROI

• Full time 12-month opportunity based at Qantas Head Office in Mascot

While we operate in an unpredictable industry, we thrive on uncertainty and are always ready for a challenge. We take a commercial mindset to all we do, ensuring we make strategic decisions that live up to customer expectations.

As a Marketing Manager you’ll lead the planning, delivery and optimisation of digital marketing activity that drives customer acquisition. Working closely with marketing leadership and internal digital, legal, data & analytics, creative and media teams, you’ll manage always-on paid media, website and app content, and customer journeys, using data and insights to drive customer acquisition, engagement and ongoing performance.

Key responsibilities:

• Lead the planning, creative and optimisation of digital marketing campaigns, including always-on paid media such as SEM and retargeting across social and display.

• Manage website and app content across core marketing placements, ensuring it's optimised for performance and aligned to brand.

• Optimise customer acquisition user journeys to ensure traffic is directed to the highest-converting pages, continually testing and refining based on performance data.

• Partner with internal digital, legal, data & analytics, creative and media teams to identify opportunities, deploy learnings and optimise activity on an ongoing basis.

• Ensure all digital marketing activity meets brand, legal and commercial requirements.

To be successful in this role, you’ll ideally bring:

• 5 years’ digital marketing experience, including experience reviewing marketing collateral for brand, commercial and legal requirements.

• Ecommerce experience is highly regarded but not essential.

• Tertiary qualifications in Marketing and/or Business.

• Experience managing relationships and working with internal stakeholders across digital, legal, data & analytics, creative and media teams.

• Strong analytical and reporting skills, with a commercial understanding of campaign performance.

• Excellent written and verbal communication skills with the ability to build strong stakeholder relationships.

• Strong negotiation skills and the ability to balance commercial and customer objectives.

• A highly organised, proactive and dynamic approach, with the ability to perform in a fast-paced environment.

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on-the-job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.

• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1) and additional purchased leave options for eligible employees.

• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.

• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

You’ll be challenged and stretched in your role at Qantas, but we’ll make sure we give you the support you need to be your best.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.

Applications close:25th Sept