Manager Event Analysis

Destination NSW; Sydney; On-site; AUD 133,000 - 147,000; Full time

Job summary

Destination NSW in The Rocks, NSW, invites applications for a Manager Event Analysis. You will lead research and evaluation across our events portfolio, measuring visitation, economic impact and audience engagement to inform investment decisions and future strategy.

The successful candidate will manage a small team, work with internal and external stakeholders, and drive improvements in methods, reporting and systems to strengthen how event outcomes are measured and communicated.

Qualifications

• Experience leading teams and delivering analytics projects.
• Strong analytical skills with ability to translate data into insights.
• Ability to manage multiple priorities and stakeholder relationships.

Responsibilities

• Lead a small team and oversee research, evaluation and reporting.
• Analyse data from surveys, ticketing and audience research to measure event impact.
• Provide clear insights to support investment decisions and future strategy.

Skills

Team leadership

Data analysis

Stakeholder engagement

Research methods

Job description

• Join Destination NSW, a division within the Department of Creative Industries, Tourism, Hospitality and Sport
• Clerk Grade 9/10 with a salary range of $133,348 to $146,945 per annum plus superannuation
• Ongoing role based in The Rocks, NSW

About the role

The Manager Event Analysis leads the research and evaluation of events across Destination NSW's portfolio. The role helps measure event performance and impact, providing insights that support investment decisions, event planning and future strategy. This includes analysing outcomes such as visitation, economic benefits, audience engagement and other key measures.

The role manages a small team while also contributing directly to research and analysis projects. It oversees the collection and analysis of data from sources such as surveys, ticketing information and audience research, ensuring projects are delivered on time and to a high standard.

Working with stakeholders across the organisation and external providers, the Manager Event Analysis turns data into clear and practical insights. The role also drives improvements to research methods, reporting and systems to strengthen how event outcomes are measured and reported.

About Destination NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

About you

We are looking for an experienced research, insights or analytics professional who can combine strong analytical skills with people leadership. You can work with complex information, identify trends and provide clear insights that help others make informed decisions.

You have experience leading teams, managing multiple priorities and delivering high-quality work. You are confident using research methods, analysing data and presenting findings in a way that is easy for different audiences to understand.

You build strong relationships, work well with internal and external stakeholders and look for opportunities to improve processes and outcomes. Experience in events, tourism, marketing, research or a related field, along with relevant qualifications or equivalent experience, will be highly regarded.

Closing Date: 18 September 2026 [10.00AM]

Contact: For any questions related to the role please contact Robyn Merritt, Associate Director Event Assessment via [e-mail],

For any questions about the recruitment process or to discuss reasonable adjustments please contact Sally McRae, Talent Acquisition Partner via [e-mail].

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• Create social and economic opportunities for the state
• Support the creation of jobs across the creative, visitor and night-time economies
• Prioritise First Nations artists, stories and culture
• Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• Drive visitation through events, campaigns and visitor experience development
• Activate our night-time and creative economies to unlock unique precincts and community spaces
• Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.

At DCITHS, we welcome applicants from diverse backgrounds, including people with disability, Aboriginal and Torres Strait Islander people, people identifying as LGBTIQ+, culturally and linguistically diverse people, carers and other diversity groups.

If you require an adjustment to be made during the recruitment process or have an enquiry about the support provided, please contact Sally McRae, Talent Acquisition Partner at [e-mail].

For more information on reasonable adjustments and types of alternate formats available through the recruitment process you can visit ‘Adjustments for Individual needs’ at I work for NSW.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.