Manager - Digital Strategy & Performance

Origin Energy Limited; Melbourne; On-site; AUD 130,000 - 190,000; Full time

Job summary

Origin Energy is seeking a commercially focused Digital Strategy & Performance Manager to shape customer discovery and growth. You will lead a five-to-six person team across paid search, programmatic display, social, SEO and GEO, expanding an in-house digital media program established in 2024.

Reporting to the Head of Media & Partnerships, you will translate investment and performance insights into clear commercial decisions and strengthen brand visibility and customer acquisition.

Qualifications

• Extensive experience leading digital marketing teams and campaigns.
• Strong understanding of SEO and AI-driven discovery.
• Ability to translate data insights into commercial decisions.

Responsibilities

• Develop and deliver digital marketing strategy across paid, owned and earned channels to grow brand awareness and customer acquisition.
• Lead and coach a team of digital marketing specialists, fostering collaboration and accountability.
• Guide SEO and GEO strategy to strengthen visibility across search and AI-powered platforms.
• Evaluate emerging media platforms and formats while balancing performance, privacy and brand safety.
• Partner with content, data and analytics teams to deliver personalised paid media experiences using first-party data.
• Champion AI tools and workflows to improve efficiency and speed to market.
• Oversee media technology platforms and vendor relationships to inform investments.
• Collaborate with media agency and internal stakeholders to connect digital activity with brand campaigns.

Skills

Digital marketing leadership

SEO

AI-driven discovery

In-house digital media

Tools

Google Ads

Analytics tools

Job description

Select how often (in days) to receive an alert:

• Lead an established in-house digital media team and drive customer growth.


• Shape digital strategy across paid media, SEO and AI-driven discovery.


• Turn data, content and technology into more personalised customer experiences.

Join a team that's All Kinds of Useful

At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey.

About the role

How customers discover and compare energy providers is changing. As Digital Strategy & Performance Manager, you’ll shape how Origin responds, combining proven digital marketing strategies with new opportunities across AI-driven search and emerging media platforms. Reporting to the Head of Media & Partnerships, you’ll lead a team of five to six specialists across paid search, programmatic display, social, SEO and generative engine optimisation (GEO). Building on our successful in-house digital media program, established in 2024, you’ll guide its next phase of growth, strengthening brand visibility, customer engagement and acquisition.You’ll also represent our in-house digital media function across the business, building strong partnerships and translating investment and performance insights into clear commercial decisions.

Key Responsibilities

• Develop and deliver digital marketing strategy across paid, owned and earned channels to grow brand awareness, quality traffic and customer acquisition.


• Lead, coach and develop a team of digital marketing specialists, encouraging collaboration, accountability and innovation.


• Guide SEO and GEO strategy to strengthen Origin’s visibility across traditional search, AI overviews and conversational platforms.


• Evaluate and trial emerging media platforms and formats, balancing performance and scalability with privacy, brand safety and responsible AI use.


• Partner with content, data, CRM and analytics teams to deliver personalised paid media experiences using first-party data.


• Champion AI tools and workflows that improve team efficiency, insights and speed to market.


• Oversee media technology platforms, integrations and vendor relationships, using reporting and media mix modelling to inform investment.


• Work closely with our media agency and internal stakeholders to connect digital activity with broader brand campaigns.

About You

You’re a commercially focused digital marketing leader who can set direction, develop people and turn insights into action. You’re comfortable navigating change and competing priorities, and you build strong relationships across teams.

You’ll bring:

• Extensive experience across digital marketing, marketing and advertising technology, analytics and data, including SEO and search marketing.


• Proven success building or growing an in-house digital media function and leading high-performing teams.


• A strong understanding of how AI and generative search are changing customer discovery and media performance.


• Experience using first-party data and content to deliver personalised paid media campaigns.


• Demonstrated ability to deliver measurable business outcomes and return on investment, with strong analytical, reporting and stakeholder management skills.

Experience with Google advertising platforms, social channels, analytics tools or SEO and AI search visibility platforms would be well regarded, as would experience trialling emerging media formats.

Origin - Where good change happens

At Origin, we’re powered by people who believe in creating change.

We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.

Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.

Here’s a little about us: https://www.originenergy.com.au/about/careers/

Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.

Please note unsolicited CVs from agencies will not be accepted.

Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.