Manager, Digital

Department of Premier and Cabinet; City of Brisbane; On-site; AUD 110,000 - 140,000; Full time

Job summary

The Department of Premier and Cabinet is seeking a dynamic leader to oversee a small team delivering digital communication services and advice across government. You will manage workloads, meet tight deadlines, and act as the department's representative to influence policies and drive improvements in digital engagement and service delivery.

You will lead projects delivering best-practice digital strategies, manage social media across Queensland Government channels, and guide UX/UI and

Qualifications

• Experience leading a digital communications team delivering multi-channel content.
• Ability to influence digital policy and guidelines across government.
• Proven track record delivering data-driven campaigns and analytics.

Responsibilities

• oversee a small team delivering digital services and advice.
• manage workloads and deadlines across the department’s digital portfolio.
• lead cross-government projects and drive best practice digital strategies.
• drive social media management across Queensland Government channels.

Skills

Team leadership

Digital communications

Policy influence

Cross-government collaboration

Analytics and data-driven campaigns

Education

Bachelor-level degree in communications, public policy or related field

Tools

Social media management tools

UX/UI oversight

Job description

About the job
You will oversee a small team, delivering exceptional digital communication services and advice, ensuring effective workload management and meeting tight deadlines. Acting as a representative of the Department, you will work collaboratively across government to influence digital communication policies, champion innovative approaches, and contribute to ongoing improvements in digital engagement and service delivery.

Key deliverables

• Lead a high-functioning and effective team that delivers strategies to manage and enhance the departments' digital presence including websites, social media platforms, CRM and digital campaigns.
• Lead projects that deliver best practice digital strategies for the Department.
• Drive social media management across Queensland Government channels, creating engaging, relevant and aligned content, scheduling, monitoring, and analysing posts, as well as implementing social media listening tools to track engagement and sentiment.
• Develop whole-of-government social media policies and guidelines and provide guidance and quality assurance to departments to ensure content is strategic, consistent and aligned with government priorities.
• Deliver data-driven digital campaigns, using analytics to measure performance and optimise outcomes.
• Lead the Queensland Government Social Media Network, building capability across the sector and collaborating to build cross-promotion opportunities.
• Manage digital projects and UX/UI design to ensure intuitive, accessible and effective user-centred digital experiences, using data to identify trends and opportunities for growth and innovation.
• Manage workflow, team workloads, people, risks and deadlines of a specialist digital team to ensure the provision of high-quality communication advice and services to high level clients.
• Develop and implement continuous improvement systems and processes and formal quality control methods to ensure a high standard of output and client servicen from the team.
• Drive innovation and anticipate risk, change and market impacts.

About the team
The Communication, Digital and Design team within the Strategic Communication Branch is a multidisciplinary team, providing strategic advice and leadership that supports the government's priorities. We lead dynamic integrated communication and engagement solutions, across a variety of channels, targeting diverse audiences for a more informed and connected Queensland.

Why Join Us
At DPC, you'll be part of a team that leads and connects the public sector, delivering outstanding advice and services that impact Queensland's future. It's in your hands.

Further information on the responsibilities of the role is found in the role description and applicant guide.

DPC is committed to working with you to discuss adjustments to ensure you can best demonstrate your suitability for the role.

Closing Date: Friday, 02 October 2026