Manager, Content Marketing

Stantec; Western Australia; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible working arrangements

Additional leave options

Learning and development programs

Professional memberships

Wellbeing programs

Job summary

Stantec Australia is seeking a Manager, Content Marketing to lead the enterprise content strategy and editorial direction across a global organisation. You will shape priority stories, drive audience value and strengthen the brand through scalable content programs.

You will partner with senior leaders across Brand, PR, Creative and Performance Marketing, build a high-performing team, and manage budgets and external partners while delivering measurable outcomes.

Qualifications

• Degree or equivalent experience in marketing, communications, journalism, English, content strategy or related discipline.
• 10 years of progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a complex B2B, professional services, agency or similarly matrixed environment.
• Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent.
• Demonstrated success developing and executing enterprise or organisation-wide content strategies connected to audience, brand, reputation and business objectives.
• Experience building, evolving or transforming content capabilities, operating models and ways of working.
• Strong track record of translating complex subject matter and expert perspectives into differentiated credible and compelling content.
• Experience managing resources, external partners and budgets against strategic priorities.

Responsibilities

• Set and lead the enterprise content marketing strategy, aligning priorities with brand and business objectives.
• Translate priorities into a clear, prioritised content agenda across regions and sectors.
• Advise senior leaders on priorities and shape high-value content programmes.
• Lead audience-led storytelling across people, projects, expertise and perspectives.
• Develop content propositions, frameworks, thought leadership and editorial programmes.
• Serve as the senior editorial authority ensuring quality and brand consistency.
• Establish the operating model, governance, standards and workflows for scalable content delivery.
• Direct resource allocation and partnerships to maximise value.
• Collaborate with Performance Marketing, Digital Ops, PR and Creative to enhance planning, activation and performance.
• Lead a high-performing team and build capabilities through coaching and development.

Skills

Editorial judgement

Storytelling

Strategic thinking

Commercial thinking

People leadership

Stakeholder management

Change leadership

SEO knowledge

AI in content

Content strategy

Education

Marketing degree

Journalism / English

Content strategy degree

Job description

Manager, Content Marketing - ( 260000P5 )

Description

Manager, Content Marketing

Your Opportunity

Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and innovative projects across the globe with the strength of more than 34,000 team members. And we want you on our team.

This role leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life. Combining strategic content leadership, editorial judgement and commercial thinking, you’ll create audience value, strengthen Stantec’s brand and reputation, and support business growth. Working across a complex global organisation, you’ll partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.

Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:

Strategy & Direction

• Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
• Translate enterprise, regional, business line and sector priorities into a clear and prioritised content agenda.
• Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programmes.

Storytelling & Editorial

• Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
• Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
• Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.

Operating Model & Partnerships

• Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
• Lead prioritisation and resource allocation, applying strong editorial and commercial judgement to focus investment on the highest-value opportunities.
• Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.

Leadership & Change

• Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.
• Build strong partnerships with senior stakeholders across the organisation and contribute as a member of the Enterprise Digital Marketing leadership team.
• Manage priorities, resources, budgets and external partners, and lead continuous improvement and change in content marketing practices across a complex global organisation.

Your Capabilities and Credentials

• Outstanding editorial judgement with exceptional writing, editing, interviewing and storytelling skills.
• Strong strategic and commercial thinking, with the ability to connect content decisions to audience and business value.
• Deep understanding of contemporary content marketing, editorial strategy and digital storytelling.
• Strong people leadership, stakeholder management, prioritisation and influencing skills.
• Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation.
• Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction.
• Ability to build scalable processes and ways of working while preserving creativity and editorial quality.
• Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows.
• Strong change leadership skills with a focus on collaboration, accountability and continuous improvement.

Education and Experience

• Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline.
• 10 years of progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a complex B2B, professional services, agency or similarly matrixed environment.
• Significant experience leading content strategy, editorial or content marketing teams and developing specialist talent.
• Demonstrated success developing and executing enterprise or organisation-wide content strategies connected to audience, brand, reputation and business objectives.
• Experience building, evolving or transforming content capabilities, operating models and ways of working.
• Strong track record of translating complex subject matter and expert perspectives into differentiated credible and compelling content.
• Experience managing resources, external partners and budgets against strategic priorities.

What we offer

We offer many benefits to ensure your professional development & wellbeing are ongoing.

• Genuine Flexible Working Arrangements - Including work from home opportunities, provision for school term contracts, job sharing and part-time employment.
• Option to purchase up to 4 weeks additional leave.
• Learning and Talent Development Programs - Including Global programmes, online learning and on-the-job learning.
• Professional Memberships, Salary Continuance Insurance (SCI), Service Recognition Awards.
• Mental Health, Employee Assistance Program and Wellbeing Programs.

Culture

Stantec is serious about healthy work-life balance, diversity, inclusion & equity, indigenous relations, innovation, community engagement, corporate sustainability, and social wellbeing. We have employee groups for women, LGBTQI , neurodiversity, and more! Our employees play sport, fundraise, volunteer, learn, and have fun together.

We are committed to reconciliation and to building respectful relationships with Aboriginal and Torres Strait Islander peoples. We’re better together when different perspectives are welcomed and valued, and we’re committed to a workplace where everyone can belong and thrive. If you need any adjustments to participate in our recruitment process, please let us know.

Applicants must have the right to work in Australia or New Zealand.

Qualifications

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Primary Location : Australia-Western Australia-Perth

Organization : BC-3096 Marketing & Comms-AU

Employee Status : Regular

Job Level : Manager

Travel : No

Schedule : Full-time

Job Posting : Nov 9, 2026, 2:44:28 PM

Req ID: 260000P5

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability/Protected Veterans