Manager, Brand PR - AuPac - 6 months contract role

InterContinental Hotels Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

InterContinental Hotels Group (IHG) is seeking a senior public relations professional to lead integrated campaigns across Australasia and the Pacific. You will shape consumer storytelling, drive media engagement, and oversee campaigns that boost brand awareness and commercial outcomes.

You will collaborate with marketing, digital, and brand teams, manage multiple stakeholders, measure impact, and optimize strategies to maximise earned media opportunities and ROI.

Qualifications

• Minimum 5 years in public relations, external communications, corporate communications, or agency environments.
• Exceptional writing and storytelling skills for diverse audiences and channels.
• Strong media relations experience with journalists, influencers, and media partners.
• Ability to manage multiple stakeholders, agencies, budgets, and projects to deadlines.
• Strong analytical and commercial mindset with experience measuring campaign performance.

Responsibilities

• Develop and execute integrated PR campaigns across Australasia and the Pacific, driving media coverage and brand awareness.
• Create compelling stories and campaign content for multiple audiences and channels.
• Build and maintain strong relationships with media, journalists, influencers, agencies and key stakeholders.
• Collaborate with marketing, commercial, social media and brand teams to align campaigns with business priorities.
• Measure campaign effectiveness, monitor media performance, manage budgets and derive insights to improve ROI.

Skills

Public relations

Media relations

Storytelling

Campaign management

Budget management

Job description

Introduction

Help shape how consumers experience and connect with some of the most recognised hospitality brands across Australasia and the Pacific. This role offers the opportunity to lead high-impact public relations campaigns, drive brand awareness, and deliver compelling stories that influence consumer perception and business performance. If you're a creative communicator who thrives on media engagement, strategic storytelling, and delivering results, this is your opportunity to make a regional impact.

Your day to day

• Develop and execute integrated public relations campaigns across Australasia and the Pacific, driving media coverage, consumer engagement, and brand awareness for a portfolio of brands and loyalty initiatives.
• Create compelling stories, media materials, campaign content, and communications plans that generate meaningful coverage and help differentiate brands within competitive markets.
• Build and maintain strong relationships with media, journalists, influencers, agencies, and key stakeholders to maximise earned media opportunities and strengthen brand reputation.
• Partner closely with marketing, commercial, social media, and brand teams to deliver integrated campaigns that align with business priorities and commercial objectives.
• Measure campaign effectiveness, monitor media performance, manage budgets, and provide insights and recommendations that continuously improve results and return on investment.

What we need from you

• At least 5 years of experience in public relations, external communications, corporate communications, or agency environments, with a proven track record of delivering successful campaigns.
• Exceptional writing, storytelling, and content development skills, with the ability to create compelling narratives for diverse audiences and channels.
• Strong media relations experience, including building relationships with journalists, influencers, and media partners, ideally across lifestyle, travel, luxury, or consumer sectors.
• Demonstrated ability to manage multiple stakeholders, agencies, budgets, and projects simultaneously while delivering against tight deadlines.
• Strong analytical and commercial mindset, with experience measuring campaign performance and using insights to inform future communications strategies.