Digital Marketing & Brand Manager

Accor; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Exclusive hotel and dining benefits

Job summary

Sofitel Sydney Darling Harbour is seeking a Digital Marketing & Brand Manager to own the hotel’s digital marketing and brand presence. You’ll manage the brand story, content, CRM, social media and digital ecosystem to drive direct bookings and engagement.

Reporting to the Director of Marketing and Communications, you’ll work with internal teams and agencies to develop cohesive campaigns across channels, optimise SEO and CRM, and shape the guest digital journey with a luxury storytelling approach.

Qualifications

• Creative, commercially minded digital marketer with storytelling and data-driven optimization experience.
• Experience in digital marketing, content and campaign management within luxury brands.
• Strong copywriting, multi-channel content creation and platform management skills.

Responsibilities

• Develop multi-channel social media strategy across Facebook, Instagram, LinkedIn and YouTube.
• Co-develop content creation strategy including photography, video and digital assets.
• Deliver integrated campaigns across owned, earned, paid and partner channels.
• Manage the hotel’s brand narrative across digital channels to ensure on-brand storytelling.
• Lead PR, partnership and influencer initiatives including content rights.
• Optimise the hotel’s digital ecosystem (website, OTAs, social channels) to drive bookings.
• Plan and manage CRM communications, including eDMs and segmentation.
• Develop and maintain SEO activities to increase organic traffic and visibility.
• Monitor KPI tracking, analyse performance data and report findings.
• Collaborate with agencies and internal teams to deliver creative projects.

Skills

Digital marketing

Content management

Social media strategy

SEO

Google Analytics

CRM platforms

Copywriting

Project management

Data-driven optimization

Storytelling

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

SEO tools

CRM platforms

Google Analytics

Job description

Located on Sydney’s vibrant waterfront, Sofitel Sydney Darling Harbour is Sofitel’s flagship hotel in the Pacific, featuring 590 rooms and suites, four bars and restaurants, an award-winning infinity pool and luxury spa.

At Sofitel, we’re passionate about creating distinctive experiences, celebrating individuality and bringing our French art de vivre to life. Behind every seamless stay is a team working together to ensure every room, request and guest preference is managed with care and precision.

Job Description

The Opportunity

We’re looking for our next extraordinary team member to join our Sales & Marketing team as Digital Marketing & Brand Manager.

Reporting to the Director of Marketing and Communications, you’ll take ownership of the hotel’s digital marketing and brand presence, managing the brand story, content, CRM, social media and digital ecosystem to build brand preference, strengthen engagement and drive direct bookings.

You’ll play a key role in bringing the Sofitel brand to life across digital channels hotel, dining and spa. Developing and implementing content and social strategies, managing integrated campaigns and ensuring our storytelling is consistent, engaging and unmistakeably Sofitel. You’ll work closely with internal teams, agencies, partners and the Director of Marketing and Communications to turn creative ideas into meaningful commercial outcomes.

From social media, press and influencer partnerships to website optimisation, CRM, SEO and digital campaigns, you’ll have the opportunity to shape the full digital journey and influence how guests discover, engage with and ultimately choose Sofitel Sydney Darling Harbour.

Key Responsibilities

• Develop and implement a multi-channel social media strategy across Facebook, Instagram, LinkedIn and YouTube, including community management.
• Co-develop and implement strategy for content creation and amplification across photography, video, digital assets, articles and other brand content.
• Manage and deliver integrated campaigns across owned, earned, paid and partner channels.
• Manage the hotel’s brand narrative across digital channels, ensuring storytelling is consistent, factual, accessible and on brand.
• Manage PR, partnership and influencer initiatives, including collaboration opportunities and content usage rights.
• Manage and optimise the hotel’s digital ecosystem, including the website, social channels, OTAs, other external platforms to drive bookings
• Inform, implement and optimise the annual online marketing plan, including CRM, SEO and website optimisation for the hotel and outlets.
• Develop and maintain SEO activity to increase organic traffic and improve digital visibility.
• Plan and manage CRM communications, including content calendars, eDMs, audience targeting and segmentation.
• Manage the customer and prospect database and support lead generation initiatives in line with relevant regulations.
• Monitor digital campaign performance and manage monthly KPI tracking, reporting and presentations.
• Use analytics and insights to identify opportunities for optimisation and improved conversion.
• Manage relevant luxury hospitality and tourism benchmarking and trend analysis.
• Manage marketing expenditure, supplier activity and invoices within budget.
• Ensure the quality, accuracy and consistency of marketing collateral, including menus, digital advertising, inhouse advertising and email.
• Develop in house an with agencies the photography, videography and design aligned with the Sofitel brand.

Qualifications

About You

You’re a creative, commercially minded digital marketer who understands how great storytelling, strong digital experiences and data-driven optimisation work together to build a powerful luxury hotel brand. Your French joie de vivre ensures you stand out from the crowd.

You bring:

• A degree in Marketing, Communications, related field, or equivalent competency through experience.
• Proven experience across digital marketing, content and campaign management, within luxury hotels, hospitality or premium brands.
• Strong copywriting, storytelling and content creation skills with an excellent eye for detail.
• Experience developing and managing social media strategies across multiple platforms.
• Working knowledge of website CMS, SEO, Google Analytics, CRM platforms and digital marketing tools.
• Experience working with creative agencies, photographers, videographers, partners and internal stakeholders.
• Strong commercial awareness and an understanding of how digital activity can drive traffic, engagement, conversion and direct bookings.
• Strong analytical skills and confidence interpreting digital performance data and turning insights into action.
• Excellent project management skills, with experience managing multiple competing priorities in a fast-paced, detail-oriented environment.
• A creative and collaborative approach, with the confidence to contribute ideas and bring them to life in a complex global organisation, keeping a local focus.
• A genuine passion for luxury hospitality, digital storytelling and the Sofitel brand.

Additional Information

Why Sofitel?

This is an opportunity to take ownership of the digital brand presence of one of Sydney’s leading luxury hotels, including a focus on wellness, dining and culture. Play a key role in shaping how guests discover and experience all facets of the Sofitel Sydney Darling Harbour.

You’ll have the opportunity to work across digital marketing, content, social, CRM, PR, SEO and e-commerce while collaborating with talented teams, agencies and partners across the hotel and global Accor network.

As a Sofitel Ambassador, you’ll enjoy exclusive hotel and dining benefits, tailored learning and development opportunities through Accor Academy, and opportunities to build your career across the global Accor network.

If you’re a creative digital marketer who loves luxury brands, compelling storytelling and turning ideas into measurable results, we’d love to hear from you.