Loyalty & CRM Campaigns Specialist

IKEA; Sydney; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Paid leave

Employee discount 15%

Meal program

Uniform provided

Free parking

Benefits membership

Novated leasing

Fitness Passport

Bonus programme

Loyalty programme

Job summary

IKEA is seeking a CRM Specialist to lead and optimise direct member communications across email, SMS and push notifications for IKEA Family and IKEA Business Network members. You will collaborate with marketing and commercial teams to plan content and drive engagement.

You'll develop audiences, execute test-and-learn strategies, and report on customer data insights to shape effective marketing strategies that grow loyalty and business outcomes.

Qualifications

• Experience in CRM/email campaign management is highly preferred.
• Experience with email marketing platforms and building email campaigns in systems such as Salesforce Marketing Cloud, HubSpot, MailChimp, Brevo, ActiveCampaign or similar.
• Proficient in audience segmentation to tailor messaging for different customer groups.
• Strong analytical and strategic thinking to turn customer insights into actions.
• Excellent organisational skills to manage multiple campaigns and deadlines.
• Interest in testing, learning and continuous improvement to enhance campaign performance.

Responsibilities

• Own end-to-end delivery of email, SMS and push campaign communications for IKEA Family and IKEA Business Network members.
• Support loyalty programs and drive lifetime value.
• Plan and brief campaign content with marketing teams.
• Build campaigns using global content tools and coordinate with the Global CRM agency.
• Develop audiences and segmentation for relevant communications.
• Optimize campaigns based on performance and best practices.

Skills

CRM campaign management

Audience segmentation

Analytical thinking

Organisational skills

Testing & learning mindset

Tools

Salesforce Marketing Cloud

HubSpot

MailChimp

Brevo

ActiveCampaign

Job description

IKEA is seeking a CRM Specialist to lead and optimise direct member communications across email, SMS and push notifications for IKEA Family and IKEA Business Network members. You will collaborate with marketing and commercial teams to plan content and drive engagement.

You'll develop audiences, execute test-and-learn strategies, and report on customer data insights to shape effective marketing strategies that grow loyalty and business outcomes.