CRM Specialist – Loyalty & Campaign Orchestration

Ikea Ab; Sydney; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Paid annual leave

Co-worker discount 15%

Wellbeing support (EAP)

Parking on-site

Uniform provided

Novated leasing

Job summary

IKEA is seeking a CRM Specialist in Tempe, NSW to lead direct member communications via email, SMS and push channels. You will own end-to-end campaigns for IKEA Family and IKEA Business Network, driving engagement, loyalty and business outcomes.

The role requires strong campaign planning, analytics and collaboration with global teams, with a focus on personalised experiences and continuous improvement.

Qualifications

• Experience in CRM/email campaign management is highly preferred.
• Experience with email marketing platforms and building campaigns in major systems.
• Strong segmentation and data-driven messaging.

Responsibilities

• Own end-to-end delivery of email, SMS and push campaigns.
• Support loyalty programs and drive lifetime value.
• Plan and brief campaign content with marketing teams.
• Build campaigns using content tools and external agencies.
• Develop audiences and apply segmentation for relevance.
• Optimize campaigns based on performance and best practices.
• Run test-and-learn strategies and report insights.
• Collaborate with global partners to enhance comms KPIs.
• Participate in Commercial Activation Group sessions.

Skills

CRM Campaign Mgmt

Audience Segmentation

Analytics

Project Management

Tools

Salesforce Marketing Cloud

HubSpot

MailChimp

Job description

IKEA is seeking a CRM Specialist in Tempe, NSW to lead direct member communications via email, SMS and push channels. You will own end-to-end campaigns for IKEA Family and IKEA Business Network, driving engagement, loyalty and business outcomes.

The role requires strong campaign planning, analytics and collaboration with global teams, with a focus on personalised experiences and continuous improvement.