Lead Specialist, Customer Data Platform

Optus; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

$80 monthly credit for Optus discounts

25% off Optus products and partner-dis

Flexible working arrangements (3 days/

Office campus facilities and on-site/2

Job summary

Optus, a leading Australian telecommunications company, seeks a Lead Specialist - Customer Data Platform to drive onboarding, unification and activation of customer data using Salesforce Data Cloud. You will design data models, ingestions, and identity resolution while ensuring data quality across platforms and channels.

In this hybrid role, you will collaborate with enterprise data teams, data engineers and activation squads to deliver trusted data, enable personalised customer experiences, and

Qualifications

• Hands-on experience with Salesforce Data Cloud including data modelling, ingestion and identity resolution.
• Strong understanding of Databricks, data lakes or enterprise data platforms, with advanced SQL and Python.
• Excellent stakeholder engagement and ability to translate business requirements into scalable data solutions.
• Salesforce certifications and experience in Agile delivery are highly regarded.

Responsibilities

• Design, build, test and deploy Salesforce Data Cloud solutions enabling customer personalisation at scale.
• Collaborate with data engineers, architects, platform owners and activation teams to ensure trusted data.
• Design and configure Data Model Objects, Data Stream Objects, and ingestion frameworks within Salesforce Data Cloud.
• Lead end-to-end customer data onboarding initiatives across dev, test and prod environments.
• Establish data quality controls and implementation standards for trusted data.
• Partner with enterprise data platform teams to meet Data Cloud governance standards and datasets.

Skills

Salesforce Data Cloud

Data modelling

Ingestion

Identity resolution

Databricks

SQL

Python

Stakeholder engagement

Salesforce certifications

Agile

Tools

Databricks

Salesforce Data Cloud

Job description

Optus is an Australian telecommunications company, delivering more than 11 million services to our customers every day across mobile, broadband and digital solutions.

Are you passionate about turning complex customer data into meaningful, personalised customer experiences? We're looking for a Lead Specialist - Customer Data Platform to join our Customer Data Platform team and play a key role in shaping how customer data is onboarded, unified, and activated across the organisation.

In this hands-on specialist role, you'll work at the intersection of data engineering, customer platforms, and activation, partnering with enterprise data teams and business stakeholders to deliver trusted, high-quality customer data through Salesforce Data Cloud.

What You'll Do

As a Lead Specialist, you'll be responsible for designing, building, testing, and deploying Salesforce Data Cloud solutions that enable customer personalisation at scale. You'll collaborate with data engineers, architects, platform owners, and activation teams to ensure customer data is effective, trusted, and ready for use across multiple channels.

• Design and configure Data Model Objects (DMOs), Data Stream Objects (DSOs), Data Lake Object mappings, and ingestion frameworks within Salesforce Data Cloud.
• Build and maintain Identity Resolution rules and unified customer profiles.
• Lead end-to-end customer data onboarding initiatives across development, testing, and production environments.
• Establish data quality controls, validation processes, and implementation standards to ensure trusted customer data.
• Partner with enterprise data platform teams to ensure curated datasets meet Data Cloud requirements and governance standards.
• Collaborate with decisioning, activation, and analytics teams to deliver data solutions that enable customer engagement and personalisation.

What makes you perfect for the role?

• Hands-on experience with Salesforce Data Cloud, including data modelling, ingestion, and identity resolution.
• Strong understanding of Databricks, data lakes, or enterprise data platforms, with advanced SQL skills and experience using Python or similar scripting languages.
• Strong stakeholder engagement skills with the ability to translate business requirements into scalable data solutions.
• Salesforce certifications and experience working within Agile delivery environments are highly regarded.

What's in it for you?

• Competitive remuneration and employee discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and unique shopping discounts with our retail partners.
• Flexible working arrangements with opportunities to work three days in the office, two days remote or home.
• Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym and on-site childcare centre.
• Competitive leave policies, including additional 'Connected' days to focus on culture, family, health, community, or whatever's important to you.
• We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks.
• Direct your own development and build future-ready skills with Optus U's industry-focused micro-credentials, developed with La Trobe and Macquarie Universities.
• Build meaningful connections through employee-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network and Express Yourself (LGBTQIA+).
• Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video.
• Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon.

At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes' to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email***************@optus.com.auor call 1800 309 ***.

For more information on Diversity, Inclusion & Belonging at Optus, please visithttps://www.optus.com.au/about/inclusion-diversity