Junior Product Marketing Manager | Hefty.gg

GAMURS Group; Sydney; Hybrid; AUD 60,000 - 70,000; Full time

Job summary

GAMURS Group seeks a proactive Junior Marketing Director for Hefty.gg. This full-time contract role in Sydney offers remote/hybrid options, with a 3–4 month initial period and potential for permanency. You will drive user growth via community engagement, paid ads and partnerships to increase subscriptions.

You’ll own day-to-day marketing activities, coordinate with the product team, track campaigns and optimize spend to grow subscriptions. Salary: AUD 60,000–70,000 per year.

Qualifications

• Experience in digital marketing and paid social campaigns.
• Familiarity with Reddit, Discord, Facebook groups and gaming communities.
• Experience managing GTM strategies, ad budgets and measuring campaign performance.
• Bonus for experience with reward platforms.

Responsibilities

• Coordinate with Community Manager to promote Hefty.gg in forums, Reddit, Facebook groups and Discord.
• Manage paid campaigns across Facebook, Reddit and others, including budgets and targeting.
• Identify influencers and creators to develop partnerships.
• Develop sponsorships, giveaways and promotional campaigns.
• Create marketing content across LinkedIn, Facebook, X, Instagram, YouTube.
• Track campaign results, ad spend and user acquisition costs.
• Collaborate with product team to communicate features and value.

Skills

Digital marketing

Community engagement

Paid social advertising

Influencer outreach

Copywriting

Project management

Gaming audience familiarity

Tools

Facebook Ads Manager

Reddit Advertising

Discord

Analytics tools

Job description

Junior Marketing Director — Hefty.gg Full-time hours | Initial 3–4 month contract | Potential to transition to a permanent role Location: [Sydney / remote / hybrid]

We’re looking for a proactive, creative marketer to help grow Hefty.gg , bringing new users to the website and increasing subscriptions through community engagement, paid advertising and partnerships. This is a hands‑on role for someone who understands online communities, can identify where our audience spends time and knows how to turn interest into sign‑ups. The position starts with a 3–4 month contract, working full‑time hours, with the potential to transition to a permanent role based on performance and business needs.

What you’ll do

• Coordinate with the Community Manager to help organic promotion for Hefty.gg in relevant forums, Reddit communities, Facebook groups and Discord channels, building relationships and engaging in ways that respect each community’s rules.
• Manage paid advertising campaigns across Facebook, Reddit and other relevant platforms, including budgets, targeting, creative testing and optimisation.
• Identify and approach relevant influencers and creators to develop partnerships and cross‑promotion opportunities.
• Develop sponsorship opportunities, giveaway ideas and promotional campaigns to grow users and subscriptions.
• Create and coordinate marketing content across LinkedIn, Facebook, X, Instagram, YouTube and other relevant social channels.
• Track campaign results, advertising spend, user acquisition costs and subscription conversions, using the findings to improve performance.
• Work closely with the product team to understand Hefty.gg’s features and communicate their value to potential users.

What we’re looking for

• Practical experience in digital marketing, community engagement and paid social advertising.
• Familiarity with Reddit, Discord, Facebook groups and online gaming communities.
• Experience managing go‑to market strategies, advertising budgets and measuring campaign performance.
• Experience in reward platforms a bonus.
• Confidence reaching out to influencers, negotiating partnerships and coordinating promotions.
• Strong copywriting skills and the ability to adapt messaging for different platforms and audiences.
• A creative, organised and independent approach, with a clear focus on growing users and subscriptions.
• An interest in gaming and an understanding of how to connect with gaming audiences.

The opportunity

You’ll take ownership of day‑to‑day marketing activity for Hefty.gg, with room to test ideas, build partnerships and directly influence the product’s growth.

Salary: $60,000 – $70,000 / year