Insights Manager

Blackmores; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

Blackmores is seeking an experienced Insights Manager to embed a consumer-centric culture across the group. You will translate consumer behaviour, market intelligence and trends into actionable insights that shape brand strategy, innovation and portfolio growth across Australia, New Zealand, Southeast Asia and Greater China.

Reporting to the Senior Insights Manager, you will lead multi-market research, build integrated consumer understanding, and influence senior stakeholders with clear,

Qualifications

• More than 10 years’ consumer and market insights experience within health, consumer goods or a related sector.
• Experience working across cultures in a multinational or matrixed organisation, ideally across Australia and Asia.
• Strong qualitative and quantitative research expertise.
• Demonstrated success translating insights into strategic and commercial outcomes.
• Experience with brand tracking, consumer and social trends, scan and panel data, research agencies and emerging methodologies.

Responsibilities

• Diagnose business performance and identify growth opportunities across markets, brands and competitors.
• Build an integrated understanding of consumers, shoppers and healthcare practitioners.
• Lead multi-market brand health tracking, social intelligence and search intelligence.
• Connect research, category, panel, scan, social, search and cultural intelligence into clear business narratives.
• Use strategic foresight and emerging signals to inform future growth platforms and innovation pipelines.
• Design and deliver qualitative, quantitative, behavioural and hybrid research.
• Align research objectives and methodologies with business decisions.
• Work with research agencies and self-service platforms to deliver high-quality insights.
• Use AI-enabled tools, digital research and automation responsibly.
• Deliver relevant thought leadership and continuously improve research approaches.
• Translate complex evidence into concise, compelling recommendations.

Skills

Consumer insights

Market research

Cross-cultural experience

Data literacy

Stakeholder management

Storytelling

AI-enabled tools

Tools

Q software

Job description

Blackmores Group is a leading natural health company with a proud Australian heritage and a vision to connect one billion people to the healing power of nature. As a wholly owned subsidiary of Kirin Holdings, we deliver high-quality, evidence-based health solutions across Asia-Pacific and Greater China.

The Opportunity

We are seeking an experienced Insights Manager to help embed a deeply consumer-centric culture across Blackmores Group.

As a trusted business partner and voice of the consumer, you will turn consumer behaviour, market intelligence and emerging trends into actionable insights that inform brand strategy, innovation, communications and portfolio growth.

Reporting to the Senior Insights Manager, you will work with stakeholders across Australia, New Zealand, Southeast Asia and Greater China.

What’s in It for You?

Influence brand, innovation and portfolio decisions across a global natural health organisation

Work across diverse markets and cultures

Introduce modern research approaches, strategic foresight and AI-enabled insights tools

Partner with senior stakeholders to turn evidence into meaningful business action

Strengthen the voice of the consumer across Blackmores Group

What Will You Be Doing?

Consumer and Market Understanding

Diagnose business performance and identify growth opportunities across markets, brands and competitors

Build an integrated understanding of consumers, shoppers and healthcare practitioners

Lead multi-market brand health tracking, social intelligence and search intelligence

Connect research, category, panel, scan, social, search and cultural intelligence into clear business narratives

Use strategic foresight and emerging signals to inform future growth platforms and innovation pipelines

Research and Insights Delivery

Design and deliver qualitative, quantitative, behavioural and hybrid research

Align research objectives and methodologies with business decisions

Work with research agencies and self-service platforms to deliver high-quality insights

Use AI-enabled tools, digital research and automation responsibly

Deliver relevant thought leadership and continuously improve research approaches

Strategic Influence and Storytelling

Translate complex evidence into concise, compelling recommendations

Influence brand strategy, innovation, portfolio growth and communication development

Support communication assessment and campaign evaluation

Champion evidence-based marketing principles

Build trusted relationships and influence effectively across a complex, matrixed organisation

Commercial and Agency Management

Manage research projects, budgets, timelines, risks and stakeholder expectations

Manage agency relationships to improve quality, effectiveness and efficiency

Support media effectiveness, experimentation and marketing mix modelling initiatives

What Are We Looking For?

More than 10 years’ consumer and market insights experience within health, consumer goods or a related sector

Experience working across cultures in a multinational or matrixed organisation, ideally across Australia and Asia

Strong qualitative and quantitative research expertise

Demonstrated success translating insights into strategic and commercial outcomes

Experience with brand tracking, consumer and social trends, scan and panel data, research agencies and emerging methodologies

Experience using AI-enabled tools and self-service research platforms

Knowledge of advanced analytics, portfolio optimisation or marketing mix modelling

Strong data literacy, commercial judgement, stakeholder management and evidence-based storytelling skills

Practical understanding of evidence-based marketing, including Ehrenberg-Bass principles

Understanding of brand positioning, segmentation, new product development and communication strategy

Q software experience is desirable

This autonomous and high-impact role would suit an energised insights professional with a blend of client-side and agency experience. Opportunities to work in a Sydney-based global insights role are rare, making this a unique chance to influence strategy, innovation and growth across multiple markets.

At Blackmores, you will join a purpose-led organisation where you can turn insight into action, influence meaningful decisions and contribute to the growth of trusted natural health brands across multiple markets.

This recruitment assignment is being managed directly by the Blackmores Talent Acquisition team. We will contact preferred agency partners if required.