In-Product Growth Marketing Specialist

Calckey; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Caterpillar Inc. in Melbourne is seeking an Aftermarket Consultant – Wear to shape regional aftermarket strategies across Australia, New Zealand and Japan. You will partner with Dealers and ASRs to drive STU growth and enhance wear programs.

You will craft go-to-market programs, identify growth opportunities in undercarriage and GET, and act as the Wear SME, translating market insights into practical commercial plans for regional audiences.

Responsibilities

• Develop and execute aftermarket strategies for Wear across Australia, New Zealand and Japan, supporting Dealers and ASRs to drive Sales to Users (STU) growth.
• Develop regional go-to-market strategies and programs, identify growth opportunities and help strengthen dealer capability across UC and GET.
• Serve as regional subject-matter expert for Wear, translating market, dealer and customer insights into practical commercial strategies and solutions.
• Work with senior management and cross-functional partners to develop regional growth plans and dealer initiatives.

Job description

Caterpillar Aftermarket Consultant – Wear

Tullamarine, Victoria
**Career Area:**
Sales
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As an Aftermarket Consultant - Wear, you will develop and execute aftermarket strategies for Wear across Australia, New Zealand and Japan, supporting Dealers and Aftermarket Services Representatives (ASRs) to drive Sales to Users (STU) growth. You will develop regional go-to-market strategies and programs, identify growth opportunities and help strengthen dealer capability across undercarriage (UC) and ground engaging tools (GET).
This role is a key interface between regional sales teams, industry teams, global service support, Product Groups and Dealers. You will serve as a regional subject-matter expert for the Wear business, translating market, dealer and customer insights into practical commercial strategies and solutions.
You will also work with senior management and cross-functional partners to develop regional growth plans, merchandising programs and dealer initiatives that support long-term aftermarket growth.