Implementation and Activation Coordinator

wppmedia; Brisbane; On-site; AUD 55,000 - 75,000; Full time

Job summary

WPP Media, EssenceMediacom's Australian arm, is seeking an Implementation & Activation Coordinator to support day-to-day campaigns, optimise execution, and ensure reporting accuracy.

You will work closely with your manager to deliver best-in-class solutions, maintain financial compliance, and develop media channel knowledge across planning and partners.

Qualifications

• Collaborative team player with a proactive mindset.
• Excellent attention to detail in budgets, bookings and reporting.
• Strong written and verbal communication skills.

Responsibilities

• Understand client objectives, challenges and tactical marketing initiatives.
• Nurture client partnerships and build professional relationships at junior level.
• Support campaign execution: booking, loading, optimization, and tracking with accuracy.
• Learn the media landscape and core planning principles.
• Explore internal proprietary tools and partner offerings.
• Contribute fresh ideas to planning and optimisation.
• Develop post-campaign reports highlighting achievements and learnings.
• Maintain 100% financial accuracy and resolve account queries.
• Collaborate with internal stakeholders and drive follow-up actions.

Skills

Collaborative teamwork

Attention to detail

Strong communication

Organized and prioritizes tasks

Problem-solving mindset

Curiosity to learn

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation Coordinator is a critical foundational role, establishing operational excellence and responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in-class consistent implementation, optimization, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service, and deliver against targets.

You will support the tactical campaign execution, developing a deep understanding of media channels while ensuring all administrative, booking, and financial compliance tasks are executed with pristine accuracy. Your success will be measured by your operational efficiency, curiosity to learn the media landscape, and your dedication to supporting the wider client leadership team.

Core Responsibilities

• Understand Client Objectives: Establish a foundational understanding of client challenges, objectives, and tactical marketing initiatives.
• Nurture Client Partnerships: Help build on the agency's reputation for outstanding client service, beginning to develop professional relationships with client contacts at a junior level.
• Support Campaign Execution: Assist in the booking, loading, optimizing, material instruction, and tracking of client media campaigns, applying immaculate attention to detail in line with marketplace best practices.
• Learn the Media Landscape: Engage actively with our external media partners to build your knowledge of the media ecosystem, core media planning principles, and channel capabilities.
• Explore Proprietary Tools: Engage with internal specialist divisions and WPP Media proprietary solution teams to understand their offerings and how they drive client growth.
• Contribute Creative Ideas: Bring fresh perspective, innovation, and creativity to the planning table, leveraging observations and insights from across the media market.
• Develop Post-Campaign Reports: Support the creation of insightful, progressive post-analysis reports that accurately highlight campaign achievements and optimization learnings.
• Maintain Financial Accuracy: Ensure all internal financial and compliance processes are executed with 100% accuracy, taking responsibility for bookings, loadings, resolving account queries, and conducting monthly proforma checks.
• Collaborate Internally: Openly communicate with internal stakeholders on campaign delivery and reporting, while positively contributing to team meetings and owning follow-up actions.

Skills and Experience

What Makes You Great

• Collaborative Team Player: You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.
• Passionate & Eager to Learn: You have a keen, proactive interest in the media industry and are excited to work with market-leading partners and technologies.
• Inquisitive & Curious: You are naturally inquisitive, demonstrating a strong desire to understand the "why" behind campaigns and continuously know more.
• Immaculate Attention to Detail: You have an eagle eye for accuracy, particularly when handling client budgets, booking platforms, and financial reporting.
• Effective Task Prioritizer: You are highly organized and can prioritize tasks effectively, ensuring that the most important and urgent requirements are addressed first.
• Problem-Solving Mentality: You approach logistical and campaign challenges with a positive, solution-oriented mindset.
• Clear Communicator: You possess strong written and verbal communication skills, allowing you to collaborate smoothly with both internal teams and external media partners.
• Results-Driven: You are motivated by performance, always focusing on how your day-to-day work supports ove