Implementation & Activation Manager

WPP; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

WPP is seeking an Implementation & Activation Manager in Sydney to lead the activation of client campaigns across traditional and digital channels. You will work embedded within EssenceMediacom client teams, shaping plans, schedules and measurable outcomes.

You will supervise workload, foster collaboration, and partner with publishers to ensure best-in-class delivery while leveraging data, technology and automation to drive growth for our clients in a dynamic media landscape.

Qualifications

• Experience in media activation and implementation across traditional and digital channels.
• Proven leadership experience managing teams.
• Deep knowledge of current media landscape and consumer trends.
• High attention to detail and problem-solving mindset.
• Excellent communication and presentation skills.
• Strong negotiation and planning abilities for campaigns.
• Ability to build and maintain relationships with publishers.

Responsibilities

• Oversee and manage the activation of client campaigns, ensuring consistent, best-in-class delivery.
• Develop effective implementation plans and media schedules for clients.
• Manage team workload and foster collaboration.
• Support management in delivering outstanding service and achieving client targets.
• Ensure accurate execution across media channels (Social, Search, Programmatic, E-Comm, traditional channels).
• Maintain relationships with publishers and represent the agency.
• Collaborate with team members and stakeholders.
• Leverage data, technology and automation to enhance campaigns.
• Stay up-to-date with media landscape to identify opportunities.
• Articulate benefits of GroupM products and services.
• Apply negotiation and implementation planning skills to campaigns.

Skills

Media activation

Implementation planning

Team leadership

Media landscape knowledge

Attention to detail

Problem solving

Communication skills

Negotiation skills

Publisher relationships

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation team is responsible for delivering best-in-class implementation planning and activation for clients. Our team members are fully embedded within our EssenceMediacom client teams and accountable to the clients they work on. The scope covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. We navigate the ever-changing media landscape efficiently and effectively, fuelling growth for the brands we work with through transparency, accountability, and leveraging exceptional media relationships.

As an Implementation & Activation Manager, you play a critical role in overseeing the activation of client campaigns, ensuring consistent, best-in-class delivery. You are responsible for shaping effective, efficient, creative, and future-facing implementation plans and media schedules that drive business growth for our clients. You will supervise elements of team workload, foster effective collaboration, and work closely with your manager to deliver unparalleled service, achieve client targets, and produce best-in-class solutions.

Core Responsibilities

• Oversee and manage the activation of client campaigns, ensuring consistent, best-in-class delivery.
• Develop effective, efficient, creative, and future-facing implementation plans and media schedules for clients.
• Manage elements of team workload, ensuring client demands are met and fostering effective collaboration.
• Support your manager in delivering unparalleled service and achieving client targets.
• Ensure accurate and timely execution across all media channels and touchpoints (e.g., Social, Search, Programmatic, E-Comm, traditional channels).
• Maintain strong relationships with publishers, representing the agency appropriately and ensuring high-quality campaign delivery.
• Contribute to effective collaboration between team members and key stakeholders.
• Utilize data, technology, and automation to enhance campaign execution and amplification.
• Stay up-to-date with the ever-changing media landscape to identify emerging opportunities.
• Assist in identifying and articulating the benefits of GroupM proprietary products and services to clients.
• Apply well-developed negotiation and implementation planning skills to client campaigns.

Skills and Experience

What Makes You Great

• Experience in media activation and implementation, including knowledge of offline/traditional channels (e.g., TV, OOH, Radio).
• Relevant technical and people leadership experience.
• Strong, up-to-date media landscape knowledge, confidently articulating macro consumer trends and their challenges/opportunities.
• Exceptional attention to detail.
• Problem-solving mentality.
• Clear communicator with strong presentation skills.
• Demonstrated negotiation and implementation planning skills.
• Results-driven, with the ability to identify and clearly articulate what’s working and why.
• Ability to build strong relationships with publishers.
• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe’retogether, fostering creativity, collaboration, and connection in this open and supportive environment. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

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