Implementation & Activation Director

Wppmedia; City of Brisbane; On-site; AUD 120,000 - 160,000; Full time

Job summary

WPP Media in Australia seeks an Implementation & Activation Director to lead planning and buying across Social, Search, Programmatic, and E‑Commerce channels. You will build strong client relationships and guide activation with a future-facing, data-driven approach.

You will motivate teams, ensure adherence to commitments, and collaborate with internal product groups to unlock growth opportunities. This role suits a strategic leader who thrives in a fast-moving environment.

Qualifications

• Significant experience in performance channels within a media or marketing environment.
• Proven stakeholder management experience.
• Passion for the industry with leadership experience.
• Strong knowledge of the media landscape and consumer trends.

Responsibilities

• Cultivate strong, trusted relationships with clients at intermediate to senior levels.
• Maintain an in-depth understanding of client challenges, objectives, and initiatives, clearly articulating these to your team and media partners.
• Proactively recommend tactics and opportunities that resolve client challenges and objectives.
• Ensure strict adherence to activation commitments and client contractual obligations.
• Construct and present effective, future‑facing Implementation plans grounded in strategic priorities and data‑led optimization recommendations.
• Maintain an in-depth knowledge of the media landscape, confidently articulating core media principles and how each touchpoint fuels client growth.
• Collaborate closely with internal product teams, including GroupM proprietary offerings, to clearly articulate benefits and identify growth opportunities.
• Seek, communicate, and implement continuous improvements across all aspects of the role.
• Lead client media audits, media negotiations, and billings forecasting.
• Motivate and empower direct reports to achieve individual, team, and organizational goals.
• Conduct regular 1:1 check‑ins, annual career conversations, and performance reviews with direct reports.
• Champion company values, fostering strong connections, solution‑oriented perspectives, and collective team success.

Skills

Performance channels experience

Stakeholder management

Leadership experience

Media landscape knowledge

Problem-solving mentality

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation Director plays a pivotal role in delivering best-in‑class implementation planning and buying across Social, Search, Programmatic, and E‑Commerce channels. This role ensures client campaigns are executed and amplified effectively, efficiently, and with a future‑facing approach, powered by data, technology, and automation. You will cultivate strong, trusted relationships with clients, providing strategic guidance and leading activation efforts to achieve client objectives. As a leader, you will also be responsible for motivating and empowering your direct reports, fostering a culture of continuous learning and growth.

Core Responsibilities

• Cultivate strong, trusted relationships with clients at intermediate to senior levels.
• Maintain an in-depth understanding of client challenges, objectives, and initiatives, clearly articulating these to your team and media partners.
• Proactively recommend tactics and opportunities that resolve client challenges and objectives.
• Ensure strict adherence to activation commitments and client contractual obligations.
• Construct and present effective, future‑facing Implementation plans grounded in strategic priorities and data‑led optimization recommendations.
• Maintain an in-depth knowledge of the media landscape, confidently articulating core media principles and how each touchpoint fuels client growth.
• Collaborate closely with internal product teams, including GroupM proprietary offerings, to clearly articulate benefits and identify growth opportunities.
• Seek, communicate, and implement continuous improvements across all aspects of the role.
• Lead client media audits, media negotiations, and billings forecasting.
• Motivate and empower direct reports to achieve individual, team, and organizational goals.
• Conduct regular 1:1 check‑ins, annual career conversations, and performance reviews with direct reports.
• Champion company values, fostering strong connections, solution‑oriented perspectives, and collective team success.

Skills and Experience

What Makes You Great

• Significant experience in performance channels within a media or marketing environment.
• Proven stakeholder management experience.
• Passion for the industry, with robust craft and leadership experience.
• Strong, up‑to‑date media landscape knowledge, able to confidently articulate macro consumer trends and their challenges/opportunities.
• Problem‑solving mentality.