Hybrid Digital Experience Lead, E‑Commerce Growth

PageUp People Limited; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Staff discounts

Parking

Gym membership

Hybrid working

Job summary

PFD Food Services is undergoing a digital evolution with a new ecommerce experience. As Digital Experience Manager, you’ll own the ongoing evolution and performance of PFD’s digital experience, delivering value for customers and the business.

Using analytics, Voice of Customer insights and experimentation, you’ll identify friction, improve product discovery and enable easier online purchasing. You’ll collaborate across Digital, Technology and the wider business to prioritise initiatives with the

Qualifications

• 5+ years’ experience across digital experience, eCommerce optimisation, digital product, CRO or related.
• Experience in large-scale retail or FMCG environments.
• Improving transactional digital journeys across UX, search, navigation, product discovery and conversion.
• Strong data interpretation and turning insights into action.
• Experience with experimentation and A/B testing.
• Strong prioritisation skills and focus on high-impact opportunities.
• Ability to influence across commercial, digital and technology stakeholders.
• Customer-first and continuous improvement mindset.

Responsibilities

• Own the ongoing optimisation of PFD’s digital customer experience across key journeys.
• Use analytics, customer behaviour and VOC insights to identify friction and opportunities.
• Optimise search, navigation, product discovery and conversion for easier purchasing.
• Develop and drive a clear testing and experimentation approach, including A/B testing.
• Turn insights into clear recommendations shaping the digital product roadmap.
• Prioritise opportunities by customer impact and commercial value.
• Partner across Digital, Merchandise, Technology, Sales, Customer Service, Operations and external partners.
• Establish meaningful reporting to track performance and adoption.
• Explore emerging digital capabilities, including AI, to improve the customer experience.

Skills

Digital experience

eCommerce optimisation

CRO

Data interpretation

A/B testing

Stakeholder influence

Commercial acumen

Customer focus

Job description

PFD Food Services is undergoing a digital evolution with a new ecommerce experience. As Digital Experience Manager, you’ll own the ongoing evolution and performance of PFD’s digital experience, delivering value for customers and the business.

Using analytics, Voice of Customer insights and experimentation, you’ll identify friction, improve product discovery and enable easier online purchasing. You’ll collaborate across Digital, Technology and the wider business to prioritise initiatives with the