Hybrid CRM & Customer Analytics Analyst

Big Wave Digital; Sydney; Hybrid; AUD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Big Wave Digital seeks a hands-on analyst to understand customers and improve targeting, engagement, retention and sales for a major Australian retail group. 3–5 years' experience with practical Power BI and CRM analytics is preferred.

You'll work with the Group Head of CRM and Customer Engagement to analyse patterns, build audiences and measure multi-channel campaigns, combining CRM, e-commerce and retail data to drive commercial outcomes.

Qualifications

• 3–5 years in customer analytics, CRM insights or BI.
• Practical Power BI experience with data modelling and dashboards.
• Experience analysing customer, transactional or behavioural data.

Responsibilities

• Analyse customer purchasing patterns and lifecycle behaviour.
• Build segments, cohorts and targeted audiences.
• Explore retention, churn, loyalty and cross-sell opportunities.
• Measure CRM, email, SMS and promotional campaign performance.
• Build and maintain Power BI dashboards and reporting.
• Combine CRM, e-commerce, retail and transactional data.
• Identify trends and present practical recommendations.
• Partner with CRM, Digital, Marketing and brand teams.

Skills

Customer analytics

CRM insights

Power BI

Data modelling

Dashboard development

Stakeholder communication

Tools

Power BI

Job description

Big Wave Digital seeks a hands-on analyst to understand customers and improve targeting, engagement, retention and sales for a major Australian retail group. 3–5 years' experience with practical Power BI and CRM analytics is preferred.

You'll work with the Group Head of CRM and Customer Engagement to analyse patterns, build audiences and measure multi-channel campaigns, combining CRM, e-commerce and retail data to drive commercial outcomes.