Hybrid Brand Manager – Everyday Baking Growth

Goodman Fielder; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working

Career growth

Supportive culture

Job summary

Goodman Fielder's Everyday Baking Brand Manager role leads growth across Helga's, Wonder and JUST brands in Australia. You will own the innovation pipeline, manage cross-functional projects, and shape the brand's strategic direction for retail and foodservice.

You'll drive current and future initiatives with consumer insights, develop impactful marketing communications, and collaborate with stakeholders to deliver profitable growth in a fast-paced national model.

Qualifications

• 4+ years of brand marketing experience in the FMCG/Consumer Goods industry
• Degree qualified in Business, Marketing or Communications
• Proven experience in leading cross-functional projects
• Experience in leading NPD projects with commercial acumen
• Experience in brand equity, digital, social and shopper activation campaigns
• Strong internal and external stakeholder management
• Excellent management and development of innovation pipeline
• Proficient with MS Office, IRI and Quantium with strong numeracy skills
• Strong communication, negotiation and organisational skills with genuine passion for the consumer foods industry

Responsibilities

• Drive & execute current innovation pipeline for the brand across retail & foodservice
• Develop & shape future innovation plans - leveraging consumer insights, competitive environment, customer priorities and company capability
• Ability to influence from concept all the way to execution (commercials, customer sell-in, packaging, product, etc)
• Drive and execute the communication plans, executing with brilliance in market
• Challenger mindset to driving brand growth in marketing activities. Development and implementation of high impact marketing to drive long & short-term uplifts

Skills

Brand marketing

Cross-functional leadership

Stakeholder management

Numeracy skills

Negotiation

Communication

Education

Bachelor's degree in Business/Marketing/Communications

Tools

MS Office

IRI

Quantium

Job description

Goodman Fielder's Everyday Baking Brand Manager role leads growth across Helga's, Wonder and JUST brands in Australia. You will own the innovation pipeline, manage cross-functional projects, and shape the brand's strategic direction for retail and foodservice.

You'll drive current and future initiatives with consumer insights, develop impactful marketing communications, and collaborate with stakeholders to deliver profitable growth in a fast-paced national model.