Head of Visual Merchandising

T2 Tea; Shire of Yarra Ranges; On-site; AUD 140,000 - 180,000; Full time

Benefits offered by this job

50% tea discount and endless cups

Recognition program (Moment Makers)

Volunteer leave day

Flexible working arrangements

EAP – Employee Assistance Program

Hybrid working

Job summary

T2 Tea is seeking a Head of Visual Merchandising to lead VM across stores, concessions and partner spaces from flagship windows to feature tables. You will set the strategy, uphold standards and drive a clear T2 story while delivering strong commercial results.

You will build and coach a small team, collaborate with store design and project teams, and leverage AI/automation to focus time on craft rather than admin. Hybrid work from our Collingwood base is offered.

Qualifications

• Senior visual merchandising experience across a multi-site retail network.
• Ability to read trade, traffic and conversion data and defend investments with numbers.
• Experience delivering VM for new stores, refits and concessions with store design teams.
• Ability to design and measure experiential or sensory concepts with pilots.
• Proven use of AI/automation to improve productivity and analysis.
• Experience leading small teams and presenting to executives.
• Genuine interest in tea and premium customer experience.

Responsibilities

• Own VM strategy, standards and budget across hardware, signage, fixtures and sensory baselines.
• Direct campaigns in-store from concept to post-launch review for high-conversion windows.
• Deliver VM for new stores, refits, concessions and emerging formats like Brew Bar and Blend Bar.
• Create a multi-sensory store experience and pilot before network rollout.
• Own VM operating budget and manage suppliers.
• Utilise AI planogramming and space optimization to improve decisions and reduce manual work.

Skills

Senior VM

Multi-site retail

Budget ownership

Trade data analysis

New stores & refits

Experiential retail

AI & automation

Team leadership

Executive stakeholder management

Tea expertise

Tools

AI tools

Job description

About the role

Reporting to the Director of Retail and Wholesale, the Head of Visual Merchandising owns how T2 shows up in every store, concession and partner space we occupy. From flagship windows to feature tables, you’ll set the strategy, hold the standard and make sure every space tells a clear, unmistakably T2 story, while carrying a real commercial target alongside the creative one.

You’ll bring bold creative instinct and sharp commercial judgement in equal measure, reading trade, traffic and conversion data as fluently as you read a floor plan. This role is as much about building the next chapter of the T2 store experience, think scent, taste, touch and in-store theatre, as it is about protecting the standard we’re judged on today. You’ll lead a small team, coach a much bigger one across the network, and put AI and automation to work so more of your time goes into craft, not admin.

Key responsibilities

• Owning the visual merchandising strategy, and resetting and holding the core standards it rests on, covering hardware, signage, fixtures and sensory baselines, before any innovation layer goes on top
• Directing every campaign in store from concept to post-launch review, building high-conversion windows that stop foot traffic
• Delivering visual merchandising for new stores, refits, concessions and emerging formats including Brew Bar and Blend Bar
• Building a multi-sensory store experience, covering scent, taste, touch and sight, piloted and measured before it earns a network rollout
• Owning the VM operating budget, and appointing, negotiating and managing print, prop and fixture suppliers
• Using AI-supported planogramming, space optimisation and digital tools to sharpen decisions and cut manual effort across briefing, kit production and reporting

About you

• Significant senior visual merchandising experience in a multi-site retail network, owning strategy, standards and budget for a function, and translating it into consistent execution across a dispersed network
• Commercial confidence: able to read trade, traffic and conversion data, size an opportunity and defend an investment decision with numbers
• Experience delivering visual merchandising for new stores, refits and concessions, working alongside store design and project teams
• Experience designing & measuring experiential or sensory retail concepts, with the discipline to pilot before scaling
• A genuine, actively used relationship with AI and automation to lift productivity and sharpen analysis
• Experience leading a small team and coaching people who don’t report to you, and confidence presenting to executive stakeholders
• Genuine interest in tea, brewing and premium customer experience, with the curiosity to learn a large, seasonal range in depth

Life at T2

• Enjoy a 50% discount to spoil yourself, plus endless cups of tea.
• Get recognition and rewards. T2 celebrates our teams’ contributions through our Moment Makers program, featuring exciting prizes.
• Volunteer leave day per year with a purpose aligned organisation.
• Workplace policies with impact: Gender equity policy, Equitable remuneration policy and Flexible working arrangement options
• Employee Assistance Program (EAP).
• T2 Community Crew ensures we celebrate every occasion in the calendar – bringing fun & excitement to life at T2.
• Our head office is located in vibrant Collingwood, conveniently close to a range of great cafés and well‑connected public transport options, including both train and tram services. We also offer a hybrid working arrangement.

About the application process

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

No agencies please – we have this one brewing in-house.