Head of Shopper Marketing

Suntory Global Spirits; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

Suntory Global Spirits is seeking a senior Shopper Marketing leader in Sydney to Set and lead the total Shopper Marketing strategy across On Premise and Off Premise, translating priorities into a growth agenda. You will coach the department and partner with Brand Marketing and Sales to ensure plans reflect customer and channel needs.

You will drive insight-led, scalable platforms and a rigorous test-and-learn discipline, owning the investment strategy and ROI across channels to maximise

Qualifications

• Experience leading shopper marketing teams and cross-functional stakeholders.
• Strong ability to translate insights into customer propositions.
• Proven capability to manage budgets and ROI.

Responsibilities

• Set and lead the total Shopper Marketing strategy and 3-5 year roadmap across On Premise and Off Premise.
• Lead, coach and inspire the Shopper Marketing department and align with Brand Marketing & Sales.
• Champion customer-centricity by grounding plans in customer strategies and shopper needs.
• Develop insight-led platforms that influence shopper and consumer choice and growth programs.
• Lead annual shopper and channel activation planning integrated with Brand, Category and Sales plans.
• Partner with Sales, Category and Brand to turn insights into customer propositions and execution plans.
• Own the Shopper Marketing investment strategy, budget governance and ROI measurement.
• Drive transformation of the function, standardising processes and scaling platforms.
• Establish a test-and-learn discipline with post-evaluation to improve activation effectiveness.

Skills

Shopper Marketing leadership

Cross-functional collaboration

Data-driven decisions

Customer-centric mindset

Job description

• Set and lead the total Shopper Marketing strategy and 3-5 year strategic roadmap across On Premise and Off Premise, translating business, brand, category and customer priorities into a clear shopper growth agenda and the capability and investment required to deliver it.
• Lead, coach and inspire the Shopper Marketing department, directly leading the On Premise team and the Off Premise Shopper Lead, while building common standards, capability and ways of working across the function & with Brand Marketing & Sales stakeholders.
• Champion customer-centricity by bringing the needs of the channel/customer into the organisation and ensuring plans are grounded in customer strategies, channel dynamics and shopper needs.
• Develop and scale insight-led, behaviour-shaping consumption platforms that influence shopper and consumer choice, occasions, serves and conversion, creating repeatable growth programs fit for many customers and channels.
• Lead the annual shopper and channel activation planning process, ensuring activity is integrated with Brand, Category and Sales plans and translated into clear, executable Go-To-Market priorities.
• Partner closely with Sales, Category and Brand to turn consumer, shopper, customer and category insights into persuasive customer propositions and high-impact execution plans.
• Own the total Shopper Marketing investment strategy and allocation across On Premise and Off Premise, establishing investment principles, objectives, budget governance, ROI measurement and portfolio-level trade-offs that direct spend toward the highest-return opportunities.
• Lead the evolution and transformation of the Shopper Marketing function, simplifying and standardising where appropriate, removing duplication across channels and scaling proven platforms, tools and ways of working.
• Establish a robust test-and-learn, post-evaluation and performance management discipline across the function, using data, field feedback and customer outcomes to improve activation effectiveness, efficiency and investment decisions.
• Own the strategic shopper marketing approach for NPD and priority innovation, ensuring launch plans are customer-relevant, insight-led and designed to maximise distribution, visibility, trial and repeat.
• Build strong collaborative relationships with priority customers, route-to-market partners and agencies, positioning Suntory Oceania as an insight-led, commercially credible and growth-oriented partner.
• Drive executional excellence across channels, ensuring activation is delivered on time, on budget and in line with brand, category and customer objectives, with clear measures of success.
• Identify and unlock synergies across On Premise and Off Premise while protecting the distinct needs of each channel, making explicit portfolio trade-offs, sharing best practice and creating an integrated view of the shopper and consumption journey.