Head of Marketing Data and Analytics

Flight Centre Travel Group; Brisbane; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Great Place To Work

Learning & Development

Staff Discounts

Travel Discounts

Career growth opportunities

CSR & volunteering

Job summary

Flight Centre Travel Group is seeking a senior data leader to shape the global marketing data strategy and governance. You will build scalable reporting, strengthen data governance, and deliver insights that drive smarter commercial decisions across the marketing function.

The role focuses on creating a single source of truth for marketing performance, applying marketing mix modelling and attribution, and leading cross-functional teams to elevate measurement maturity.

Qualifications

• 8+ years in data, analytics or BI roles within marketing.
• Experience delivering scalable reporting and governance.
• Ability to translate business needs into analytical models.

Responsibilities

• Own vision, strategy, and roadmap for marketing data analytics globally.
• Define data architecture for reliable, scalable reporting and insights.
• Lead design, development and governance of marketing reporting solutions (Power BI).
• Translate requirements into models surfacing actionable performance insights.
• Partner with Data Science, Technology and CRM to manage data pipelines.

Skills

Leadership

Stakeholder management

Data storytelling

Strategic thinking

Education

Bachelor's degree in IT/CS/Marketing or related

Tools

Power BI

Job description

Head of Marketing Data and Analytics: Turn data into decisions and shape the future of global marketing performance.

ABOUT THE OPPORTUNITY...

Are you passionate about turning data into meaningful business outcomes? As Head of Marketing Data and Analytics, you'll lead the vision, strategy, and evolution of marketing data capabilities across a global marketing function. This is a high-impact leadership role focused on creating scalable reporting infrastructure, strengthening data governance, and delivering insights that drive smarter commercial decisions. You'll work closely with marketing, technology, CRM, and data teams to elevate measurement maturity and unlock the full value of marketing performance data.

DAY TO DAY YOU WILL...

• Own the vision, strategy, and roadmap for marketing data and analytics across the global marketing function
• Define and oversee data architecture that enables reliable, scalable, and consistent reporting and insight delivery
• Lead the design, development, and governance of marketing reporting solutions, including Power BI
• Translate business requirements into analytical models that surface actionable performance insights
• Partner with Data Science, Technology, and CRM teams to manage data integrations and pipelines
• Ensure data integrity, documentation standards, and consistency across marketing data sources
• Develop and maintain marketing data governance frameworks, including data quality standards and access controls
• Establish and champion a single source of truth for marketing performance measurement globally
• Apply marketing mix modelling, multi-touch attribution, and econometric analysis to improve measurement effectiveness
• Translate complex analytics into compelling business narratives for senior stakeholders and leaders
• Build capability across marketing teams and support data-driven decision-making
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

YOU'LL BE PERFECT IF YOU HAVE...

• Experience within a marketing environment is highly regarded
• 8+ years' experience in data, analytics, or business intelligence roles
• Strong experience with Power BI and marketing reporting solutions
• Bachelor's degree in IT, Computer Science, Marketing, or a related discipline
• Expertise in data governance, data quality management, and reporting standards
• Experience managing data integrations, pipelines, and data warehouse relationships
• Knowledge of marketing mix modelling, multi-touch attribution, and econometric analysis
• Advanced stakeholder management, communication, collaboration, and leadership skills
• Demonstrated experience developing data strategies, reporting frameworks, and analytics roadmaps

What you'll Enjoy

Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd

Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

Development:Individualised Learning & Development pathway options

Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages

Exclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia’s leading retailers,health and wellness discounts, financial planning advice, employee share plan and more

Travel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and more

Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within

Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

Mental Health:Support and Employee Assistance Program for staff and family

Social:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026/Sydney 2027)

Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave