Head of Marketing- ANZ

Coleambally; Australia; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Inclusive culture

Learning & development

LinkedIn Learning access

Staff discounts

Travel discounts

Career opportunities

Health discounts

Mental health support

Awards & events

Job summary

Flight Centre Travel Group Australia is seeking a strategic Head of Marketing ANZ to lead the brand, shape regional go-to-market plans, and drive growth across Australia and New Zealand. You will translate global brand strategy into impactful programs that build awareness, generate pipeline, and strengthen customer relationships.

You'll lead a high-performing marketing team, manage budgets, and collaborate with regional executives and global leaders to deliver integrated campaigns, events, and

Qualifications

• 8–10+ years of experience in B2B marketing.
• At least 3 years' experience leading and developing marketing teams.
• Experience in a regional or multi-market marketing leadership role.
• Strong understanding of B2B marketing principles and their impact on lead generation, pipeline, and revenue growth.
• Demonstrated experience developing and executing integrated marketing campaigns from brand awareness through to demand generation and nurture.
• Strong digital marketing expertise and understanding of integrated channel strategies.
• Hands-on experience planning and managing B2B events, sponsorships, and customer-facing events.
• Experience managing marketing budgets, forecasting, and supplier relationships.
• Proven ability to work within global matrix environments and adapt global strategies to regional market needs.
• Strong commercial acumen with experience reporting performance and marketing outcomes to senior stakeholders.
• Exceptional stakeholder management, communication, and influencing skills.
• Experience within corporate travel, travel technology, or a comparable B2B services environment is highly regarded.
• Qualifications or training in digital marketing, marketing analytics, or leadership are advantageous

Responsibilities

• Develop and execute ANZ marketing strategies aligned to global brand objectives and commercial priorities.
• Champion brand consistency across the region while adapting global frameworks and campaigns for local market relevance.
• Build customer and market insights through segmentation, analysis, and performance evaluation to strengthen positioning and messaging.
• Lead brand awareness initiatives, PR collaborations, thought leadership programs, webinars, whitepapers, and marketing communications.
• Own the strategy, planning, execution, and performance of industry events, sponsorships, and hosted customer events.
• Drive demand generation programs that support lead acquisition, nurture activity, sales funnel progression, and pipeline growth.
• Partner with sales leadership, Sales Enablement, and global teams to align campaign activity with business objectives.
• Develop customer marketing initiatives that drive retention, engagement, upsell opportunities, and revenue growth.
• Lead, coach, and develop the ANZ marketing team while fostering a collaborative and high-performing culture.
• Manage annual marketing budgets, forecasting processes, supplier relationships, and financial governance requirements.
• Measure and report marketing performance, including ROI, lead generation outcomes, funnel progression, TTV growth, and profitability.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Skills

B2B marketing

Team leadership

Regional marketing

Digital marketing

Budget management

Stakeholder management

Travel industry knowledge

Strategic thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Communications

Job description

Head of Marketing ANZ: Lead the brand, shape the strategy, and drive growth across Australia and New Zealand.

Are you a strategic marketing leader who thrives on driving brand growth, commercial outcomes, and customer engagement across multiple markets? As Head of Marketing ANZ for FCM Travel, you will lead the marketing function across Australia and New Zealand, translating global brand strategy into impactful regional plans that build brand awareness, generate pipeline growth, and strengthen profitable customer relationships. Working closely with regional executives and global marketing leaders, you'll play a pivotal role in shaping go-to-market strategies, influencing business growth, and leading a high-performing marketing team. This is an exciting opportunity to combine strategic leadership, commercial acumen, and marketing excellence in a highly visible regional role.

Day to day you will...

• Develop and execute ANZ marketing strategies aligned to global brand objectives and commercial priorities
• Champion brand consistency across the region while adapting global frameworks and campaigns for local market relevance
• Build customer and market insights through segmentation, analysis, and performance evaluation to strengthen positioning and messaging
• Lead brand awareness initiatives, PR collaborations, thought leadership programs, webinars, whitepapers, and marketing communications
• Own the strategy, planning, execution, and performance of industry events, sponsorships, and hosted customer events
• Drive demand generation programs that support lead acquisition, nurture activity, sales funnel progression, and pipeline growth
• Partner with sales leadership, Sales Enablement, and global teams to align campaign activity with business objectives
• Develop customer marketing initiatives that drive retention, engagement, upsell opportunities, and revenue growth
• Lead, coach, and develop the ANZ marketing team while fostering a collaborative and high-performing culture
• Manage annual marketing budgets, forecasting processes, supplier relationships, and financial governance requirements
• Measure and report marketing performance, including ROI, lead generation outcomes, funnel progression, TTV growth, and profitability
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

You’ll be perfect if you have...

• 8–10+ years of experience in B2B marketing
• At least 3 years' experience leading and developing marketing teams
• Experience in a regional or multi-market marketing leadership role
• Strong understanding of B2B marketing principles and their impact on lead generation, pipeline, and revenue growth
• Demonstrated experience developing and executing integrated marketing campaigns from brand awareness through to demand generation and nurture
• Strong digital marketing expertise and understanding of integrated channel strategies
• Hands‑on experience planning and managing B2B events, sponsorships, and customer‑facing events
• Experience managing marketing budgets, forecasting, and supplier relationships
• Proven ability to work within global matrix environments and adapt global strategies to regional market needs
• Strong commercial acumen with experience reporting performance and marketing outcomes to senior stakeholders
• Exceptional stakeholder management, communication, and influencing skills
• Experience within corporate travel, travel technology, or a comparable B2B services environment is highly regarded
• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• Qualifications or training in digital marketing, marketing analytics, or leadership are advantageous

What you'll Enjoy

• Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd
• Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
• Development:Individualised Learning & Development pathway options
• Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
• Exclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia’s leading retailers,health and wellness discounts, financial planning advice, employee share plan and more
• Travel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and more
• Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
• Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
• Mental Health:Support and Employee Assistance Program for staff and family
• Social:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
• Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
• Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
• Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave