Marketing Leader - South Bank, QLD

Flight Centre Travel Group; Brisbane; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Staff discounts

Travel discounts

LinkedIn Learning access

Career progression

Job summary

Flight Centre Travel Academy (FCTA) seeks a Marketing Brand Leader to drive growth, engagement and brand awareness across Australia's leading travel education business. You will own end-to-end marketing, leading social, paid advertising, website performance, events, email, content and brand communications.

You'll shape the voice of FCTA, guide the marketing team, and partner with internal stakeholders to attract future travel professionals and strengthen the student pipeline.

Qualifications

• Minimum 3 years' experience in a marketing role.
• Experience developing and executing multi-channel marketing campaigns.
• Strong knowledge of paid media, social media marketing, and digital performance reporting.
• Experience managing organic marketing channels including websites, blogs, and content marketing.
• CRM and email marketing experience.
• SEM, SEO and AEO experience.
• Experience using AI to maximise marketing reach and results.
• Strong commercial acumen with the ability to work towards enquiry and growth targets.
• Excellent written and verbal communication skills.
• Demonstrated stakeholder management and relationship-building capability.
• Ability to work autonomously while thriving in a collaborative environment.
• Undergraduate qualification in Marketing or a related discipline.

Responsibilities

• Design and execute an integrated brand marketing strategy to drive student acquisition, retention, and growth.
• Contribute to strategic planning and business growth initiatives as a hands-on member of the management team.
• Lead the marketing team members including development of staff.
• Lead the Academy's marketing activity across paid, organic, social, website, email, and event channels.
• Use of AI to maximise reach and results across marketing channels and tactics.
• Create, monitor, analyse, and optimise paid performance campaigns across search and social platforms.
• Oversee website content, blogs, student success stories, and organic growth initiatives.
• Grow and nurture the customer database through targeted CRM and email marketing campaigns.
• Maintain brand consistency and ensure a strong, engaging voice across all internal and external communications.
• Track, analyse, and report on campaign performance, enquiries, conversion metrics, and ROI.
• Support prospective and current students by responding to and escalating marketing-related enquiries and feedback.
• Maximise the use of CRM platforms to improve customer engagement and lead management.
• Build strong partnerships with internal stakeholders, external suppliers, and the broader marketing team.
• Contribute to strategic planning and business growth initiatives as a member of the management team.

Skills

3+ years marketing experience

Multi-channel campaigns

Paid media & social media

CRM & email marketing

AI in marketing

Commercial acumen

Excellent communication

Stakeholder management

Autonomous yet collaborative

Education

Bachelor's degree in Marketing or related

Job description

Marketing Leader - South Bank, QLD

Job no: 533084
Brand: Marketing
Work type: Full time
Location: Queensland
Categories: Marketing and Communication

About the Opportunity

Flight Centre Travel Academy (FCTA) is looking for an innovative and commercially minded Marketing Brand Leader to drive growth, engagement, and brand awareness across Australia's leading travel education business.

FCTA is Flight Centre's externally facing education business that offers a university level Diploma in Travel and Tourism and fully supported career pathways across all tourism jobs.

Reporting to the General Manager and forming part of the management team, you will own the end-to-end marketing function, leading initiatives across social media, paid advertising, website performance, events, email marketing, content, and brand communications.

This is a hands-on leadership role where you'll combine strategy with execution, using data-driven marketing to attract future travel professionals, grow the student pipeline, strengthen brand presence, and support business growth.

You’ll have the opportunity to shape the voice of FCTA and play a key role in helping students begin successful careers within the travel industry.

What you will do:

• Design and execute an integrated brand marketing strategy to drive student acquisition, retention, and growth
• Contribute to strategic planning and business growth initiatives as a hands-on member of the management team
• Lead the marketing team members including development of staff
• Lead the Academy's marketing activity across paid, organic, social, website, email, and event channels
• Use of AI to maximise reach and results across marketing channels and tactics
• Create, monitor, analyse, and optimise paid performance campaigns across search and social platforms
• Oversee website content, blogs, student success stories, and organic growth initiatives
• Grow and nurture the customer database through targeted CRM and email marketing campaigns
• Maintain brand consistency and ensure a strong, engaging voice across all internal and external communications
• Track, analyse, and report on campaign performance, enquiries, conversion metrics, and ROI
• Support prospective and current students by responding to and escalating marketing-related enquiries and feedback
• Maximise the use of CRM platforms to improve customer engagement and lead management
• Build strong partnerships with internal stakeholders, external suppliers, and the broader marketing team
• Contribute to strategic planning and business growth initiatives as a member of the management team

What you will need:

• Minimum 3 years' experience in a marketing role
• Experience developing and executing multi-channel marketing campaigns
• Strong knowledge of paid media, social media marketing, and digital performance reporting
• Experience managing organic marketing channels including websites, blogs, and content marketing
• CRM and email marketing experience
• SEM, SEO and AEO experience
• Experience using AI to maximise marketing reach and results
• Strong commercial acumen with the ability to work towards enquiry and growth targets
• Excellent written and verbal communication skills
• Demonstrated stakeholder management and relationship-building capability
• Ability to work autonomously while thriving in a collaborative environment
• Undergraduate qualification in Marketing or a related discipline

What you’ll Enjoy:

• Culture: you will be employed by an inclusive company that offers a team culture like no other -Flight Centre is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty Ltd
• Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
• Development:Individualised Learning & Development pathway options
• Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
• Exclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more
• Travel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and more
• Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
• Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
• Mental Health:Support and Employee Assistance Program for staff and family
• Social: Embrace the famous Flight Centre culture at our Reward & Recognition events throughout the year including our most popular events on the calendar - the Global Gathering (Bangkok '26, Sydney '27) and EOFY Celebration
• Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
• Sustainability:The protection of our environment is essential to the future of tourism so as a leading travel group, we have made efforts to create positive outcomes for destinations, communities, and wildlife too

Please Note: applications can only be considered by candidates who are based in Australia and have the right to work without restriction or requiring visa sponsorship.

#LI-CM1#FCTA#LI-Onsite

Applications close: