Head of Marketing and Communications - Melbourne/Sydney

HWLE Lawyers; Melbourne; Hybrid; AUD 180.000 - 260.000; Vollzeit

Benefits dieser Stelle

Career pathways

Strategic influence

Culture & networking

Impact

Zusammenfassung

HWLE Lawyers is seeking a seasoned Head of Marketing and Communications to lead the firm’s national marketing team across brand, communications, digital and design.

Reporting to the Chief Marketing Officer, you will shape a cohesive market proposition, develop integrated campaigns and strengthen HWLE’s profile with clients, government and industry stakeholders while guiding a high-performing team.

Qualifikationen

• Significant senior leadership experience in marketing, communications, brand or digital functions within professional services.
• Proven track record developing integrated marketing strategies that drive growth.
• Experience leading brand strategy, positioning and value proposition development.
• Strong skills in thought leadership, content and profile-building.
• Expertise across digital marketing, social media, websites and communications channels.
• Ability to manage major campaigns and sensitive communications.
• Commercial acumen to align marketing with client needs and business outcomes.
• Excellent written, verbal and presentation skills; able to influence senior stakeholders.
• Data-driven approach with use of insights to improve results.
• Experience leading and developing high-performing teams.

Aufgaben

• Lead national marketing and communications across brand, content, digital and design.
• Shape the firm’s market proposition and elevate HWLE’s profile.
• Collaborate with leadership, practice groups and partners to drive campaigns.
• Oversee a high-performing team and develop capabilities within marketing.

Kenntnisse

Brand strategy

Content strategy

Digital marketing

Thought leadership

Stakeholder mgmt

Presentation skills

Team coaching

Campaign mgmt

Data analytics

Leadership

Jobbeschreibung

• Shape the brand of Australia's largest legal partnership
• Lead a national team spanning brand, communications, digital and design
• Flexible 3:2 work arrangements - open to applicants based in Sydney or Melbourne

About us

HWLE is not your typical law firm. Our rapid rise to become the largest legal partnership in Australia shows that in our case, the differences are real. We deliver first-class legal advice to government and commercial clients in every state and territory across Australia. Firmwide, we have over 270 Partners and 1,900 people.

The opportunity

HWLE has an exciting opportunity for an experienced marketing leader to join our national team as Head of Marketing and Communications.

Reporting to the Chief Marketing Officer, you will lead the firm's integrated marketing and communications function, bringing together brand, communications, thought leadership, digital marketing, social media and design to elevate HWLE's profile and support the firm's ambitious growth strategy.

This is a highly visible leadership role where you will partner closely with the firm's leadership team, practice groups and partners to develop compelling campaigns, strengthen market positioning and ensure a consistent and engaging client experience across all touchpoints.

You will lead a high-performing team and play a key role in shaping how Australia's largest legal partnership presents itself to clients, the market and our people.

To succeed in this role, ideally, you'll have

• Significant senior leadership experience across marketing, communications, brand, content or digital functions within a professional services or complex stakeholder environment.
• Demonstrated success developing and delivering integrated marketing and communications strategies that support commercial growth and organisational objectives.
• Proven experience leading brand strategy, positioning and value proposition development.
• Strong experience delivering thought leadership, content and profile-building initiatives that strengthen brand recognition and client engagement.
• Expertise across digital marketing, social media, websites and communications channels.
• Experience leading major campaigns and managing sensitive communications, stakeholder considerations and reputation matters.
• Highly developed commercial acumen, with the ability to connect marketing initiatives to client needs and business outcomes.
• Exceptional written, verbal and presentation skills, with confidence influencing senior stakeholders and leadership teams.
• A data-informed approach, using insights and performance measures to continually improve results.
• Demonstrated experience leading, coaching and developing high-performing teams.

What we offer

• Unrivalled career pathways: Our size, depth of expertise, extensive client portfolio and collaborative team structure provide the opportunity to lead nationally and make a genuine impact.
• Strategic influence: Work closely with senior leaders and Partners to shape the firm's brand, profile and market positioning.
• Great culture and a huge networking platform: Be part of a firm renowned for its friendly and down-to-earth culture. We also have sports clubs, social club and monthly firmwide drinks which provide great opportunities for connectivity.
• Impact: Join a firm consistently ranked at the forefront of the Australian legal market, where your contribution will be recognised nationally.