Head Of Marketing And Communications

Hwl Ebsworth; Melbourne; Hybrid; AUD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid work model

Career progression

Extensive network

Job summary

HWLE invites a seasoned Head of Marketing and Communications to shape the brand of Australia's largest legal partnership. You will lead the national team across brand, communications, digital and design, reporting to the CMO, and partner with leadership for growth.

The role offers a flexible hybrid model and broad exposure across practice groups. You will drive campaigns, strengthen market positioning and ensure compelling client experiences at every touchpoint, while coaching high‑performing

Qualifications

• Senior leadership experience in marketing/communications within professional services.
• Experience delivering integrated marketing strategies that drive growth.

Responsibilities

• Lead the national marketing and communications function across brand, content, digital and design.
• Develop campaigns and actions to strengthen market positioning and client engagement.
• Guide leadership and thought‑leadership programs to elevate client experience.

Education

Bachelor's in Marketing

Tools

CMS platforms

Analytics tools

Job description

• Shape the brand of Australia's largest legal partnership
• Lead a national team spanning brand, communications, digital and design
• Flexible 3:2 work arrangements - open to applicants based in Sydney or Melbourne

About us

HWLE is not your typical law firm. Our rapid rise to become the largest legal partnership in Australia shows that in our case, the differences are real.We deliver first-class legal advice to government and commercial clients in every state and territory across Australia. Firmwide, we have over 270 Partners and 1,900 people.

The opportunity

HWLE has an exciting opportunity for an experienced marketing leader to join our national team as Head of Marketing and Communications.

Reporting to the Chief Marketing Officer, you will lead the firm's integrated marketing and communications function, bringing together brand, communications, thought leadership, digital marketing, social media and design to elevate HWLE's profile and support the firm's ambitious growth strategy.

This is a highly visible leadership role where you will partner closely with the firm's leadership team, practice groups and partners to develop compelling campaigns, strengthen market positioning and ensure a consistent and engaging client experience across all touchpoints.

You will lead a high-performing team and play a key role in shaping how Australia's largest legal partnership presents itself to clients, the market and our people.

To succeed in this role, ideally, you'll have

• Significant senior leadership experience across marketing, communications, brand, content or digital functions within a professional services or complex stakeholder environment.
• Demonstrated success developing and delivering integrated marketing and communications strategies that support commercial growth and organisational objectives.
• Proven experience leading brand strategy, positioning and value proposition development.
• Strong experience delivering thought leadership, content and profile-building initiatives that strengthen brand recognition and client engagement.
• Expertise across digital marketing, social media, websites and communications channels.
• Experience leading major campaigns and managing sensitive communications, stakeholder considerations and reputation matters.
• Highly developed commercial acumen, with the ability to connect marketing initiatives to client needs and business outcomes.
• Exceptional written, verbal and presentation skills, with confidence influencing senior stakeholders and leadership teams.
• A data-informed approach, using insights and performance measures to continually improve results.
• Demonstrated experience leading, coaching and developing high-performing teams.

What we offer

• Unrivalled career pathways: Our size, depth of expertise, extensive client portfolio and collaborative team structure provide the opportunity to lead nationally and make a genuine impact.
• Strategic influence: Work closely with senior leaders and Partners to shape the firm's brand, profile and market positioning.
• Great culture and a huge networking platform: Be part of a firm renowned for its friendly and down-to-earth culture. We also have sports clubs, social club and monthly firmwide drinks which provide great opportunities for connectivity.
• Impact: Join a firm consistently ranked at the forefront of the Australian legal market, where your contribution will be recognised nationally.

HWLE strives to create an inclusive environment where our people want and feel comfortable to bring their entire selves to work. Varied perspectives contribute to our collective success so whatever your background, we'd love to hear from you and encourage you to apply.