Head of Growth Marketing

Cluey Learning; Sydney; Hybrid; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid Sydney office

Staff discounts on Cluey products

Monthly team events

Birthday leave

Job summary

Cluey Learning is seeking a Head of Growth Marketing to own and scale acquisition across Cluey Learning, Cluey Plus and Code Camp from Sydney with hybrid working. This hands-on role reports to the Marketing Director.

You will lead paid and organic growth, run tests, optimize ROAS and build measurement foundations while collaborating with creative, product and CRM teams. The role offers autonomy and impact across multiple brands.

Qualifications

• 5–10 years hands-on experience in growth or performance marketing.
• Strong expertise across paid channels and organic growth.
• Proven ability to manage multi-brand budgets and optimise ROAS.
• Excellent analytics, testing, and data-driven decision making.
• Experience with GA4, GTM, and marketing platforms.

Responsibilities

• Own and scale paid acquisition across search, social, video, and programmatic.
• Grow organic footprint with SEO, app presence, and AI-assisted discovery.
• Lead testing programs and optimize conversion with CRO.
• Partner with lifecycle/CRM to align acquisition and retention.
• Build measurement foundations with tracking, attribution, and GA4.
• Report results to Marketing Director and executives.

Skills

Growth marketing

Paid channels mastery

Analytics & testing

Copywriting & UX

Budget management

Tools

GA4

Google Tag Manager

ActiveCampaign

Salesforce

Job description

Cluey Ltd is an established education company and the largest online tutoring provider in Australia. Through Cluey Learning, Cluey Plus and Code Camp, we help school-aged children across Australia and New Zealand make real progress - and feel more confident doing it.

We’re looking for a Head of Growth Marketing to own and scale acquisition across both brands. This is a hands‑on role for someone who already runs channels end to end, thinks in outcomes rather than activity, and wants the autonomy to test, learn and grow what works.

This is a Sydney‑based role with hybrid working (3 days in the office) reporting to the Marketing Director.

What you will be doing

You’ll take ownership of growth marketing across Cluey Learning, Cluey Plus and Code Camp, driving customer acquisition and continually improving marketing performance.

You will

• Own and optimise paid acquisition across the full channel mix: paid search (Google, Microsoft), paid social (Meta, TikTok), paid video and Connected TV / BVOD, YouTube, and programmatic display and retargeting.
• Grow our organic and discovery footprint: SEO (technical, content, and programmatic pages at scale), AEO/GEO (being found and cited by AI assistants), organic social, and app‑store presence where relevant.
• Manage budgets across channels to hold pacing, and optimise allocation against commercial goals - CPL, CAC, ROAS and LTV:CAC - not just clicks.
• Run a constant testing program across creative, audiences, messaging, landing pages and funnels, with clean test/control methodology.
• Own conversion: copywriting and wireframing new pages, and running A/B tests to lift conversion rates.
• Partner with lifecycle/CRM (through our ActiveCampaign migration, alongside Salesforce) so acquisition and retention pull together - growth doesn’t stop at the first purchase.
• Build and protect our measurement foundation: tracking integrity, attribution, GA4 and clean conversion definitions, so every number we report holds up.
• Build a term‑by‑term growth playbook for each subject, location, camp and course launch - and sharpen it every term.
• Grow Cluey Plus subscriptions as their own product line - an AI‑supported learning suite sold standalone, and the platform tutoring and Code Camp are set to converge on.
• Contribute to brand‑building and reach, not just direct response - helping the brands stay top‑of‑mind, not only harvest existing demand.
• Report results clearly to the Marketing Director and Executive team.
• Work closely with creative, product and the wider marketing team across both brands.

What you’ll bring

You’ll be a commercially minded digital marketer who enjoys taking ownership and delivering measurable growth.

• 5-10 years' hands‑on experience in growth or performance marketing (agency or client‑side).
• Deep expertise in all major paid channels, and genuine range across the others - a true T‑shaped marketer.
• A track record of owning paid budgets and improving efficiency at real scale.
• Strong analytical and testing instincts; you make decisions from data rather than defend them.
• Solid experience with GA4 (Google Tag Manager a plus), and a healthy respect for tracking and attribution.
• Strong sales copywriting, wireframing, and research skills.
• A commercial head - you think in CAC, ROAS, retention and enrolments.
• Sound judgement on marketing claims: you know that in education you don't over‑promise, guarantee results, or lean on hype to make a number.

You’ll stand out if you also have experience with:

• Newer channels: Connected TV / addressable, TikTok, AEO/GEO, or programmatic SEO.
• eCommerce or subscription growth experience.
• Email or lifecycle marketing exposure.
• Experience marketing to more than one audience or across multiple brands or larger budgets.
• Experience marketing to teenagers as well as parents.
• A background in a fast‑growing company, or your own venture.

AI‑augmented ways of working (highly regarded)

We’re looking for someone who embraces AI as part of modern marketing, while applying sound judgement and commercial thinking.

• Using AI tools such as ChatGPT, Claude or Gemini to improve research, campaign development, analysis and productivity.
• Leveraging AI‑powered automation and workflow tools such as Cursor, Claude Code, Codex or similar.
• Working with marketing platform integrations and APIs to streamline reporting and campaign management.
• Knowing when to automate and when human oversight is essential, particularly when managing live campaigns and marketing investment.

Why Cluey

• Work across established education brands: Cluey Learning and Code Camp.
• Own large, sophisticated ad accounts with real budget and autonomy.
• Work directly with senior leaders who have strong commercial and growth backgrounds.
• Hybrid working with a Sydney office.
• A supportive, collaborative team.
• Staff discounts on Cluey products.
• Monthly team events.
• Birthday leave.
• Access to retail and gym discounts and an Employee Assistance Program.

If you’re a commercially minded marketer who thrives on ownership, experimentation and measurable results, we'd love to hear from you.